SUB CATEGORY :

PUBLIC SERVICES & CAUSE APPEALS

COMPANY ENTERING :

OGILVY & MATHER GROUP HK, HONG KONG

TITLE :

WHICHEVER SIDE CAMPAIGN

BRAND :

MÉDECINS SANS FRONTIÈRES

ADVERTISER :

MÉDECINS SANS FRONTIÈRES

AGENCY :

OGILVY HONG KONG, HONG KONG

MANAGING PARTNER :

IRIS LIU

CHIEF CREATIVE OFFICER :

REED COLLINS

CREATIVE DIRECTOR :

BUJI NG, HELEN SHAM

COPYWRITER :

KERWIN CHOY/BUJI NG

ART DIRECTOR :

HUEY WONG/HELEN SHAM

BUSINESS PARTNER :

LISA IP

ACCOUNT EXECUTIVE :

RACHEL TSUI

PROJECT MANAGER :

JENNIFER TO

AGENCY PRODUCER :

JACQUELINE HO

PHOTOGRAPHER :

RINGO TANG

RETOUCHER :

STEVE YORK

ENGLISH CONTEXT EXPLANATION :

MEDECINS SANS FRONTIÈRES (MSF) IS A HUMANITARIAN ORGANISATION GUIDED BY MEDICAL ETHICS AND PRINCIPLES OF NEUTRALITY. FOR THEIR NEW BRAND CAMPAIGN THEY WANTED TO BUILD ON THESE DISTINCTIVE ATTRIBUTES TO ATTRACT MORE PEOPLE TO SUPPORT THEIR MISSION.