• SUB CATEGORY :
    FINANCE, COMMERCIAL PUBLIC SERVICES, BUSINESS PRODUCTS & SERVICES
  • COMPANY ENTERING :
    MCCANN WORLDGROUP INDIA, MUMBAI
  • TITLE :
    OLD MODEM
  • BRAND :
    CIGNA TTK
  • ADVERTISER :
    CIGNA TTK
  • AGENCY :
    MCCANN WORLDGROUP INDIA, MUMBAI
  • CHIEF CREATIVE OFFICER :
    PRASOON JOSHI
  • EXECUTIVE CREATIVE DIRECTOR :
    RAVINDER SIWACH
  • CREATIVE DIRECTOR :
    UDDIPTA BORAH
  • COPYWRITER :
    RAVINDER SIWACH/UDDIPTA BORAH/MOHIT PASRICHA/KOMAL SINGH
  • ACCOUNT MANAGER :
    SUJALA MARTIS/SAYANTANI GHOSH
  • SOUND PRODUCTION COMPANY :
    CONTENT FACTORY, NEW DELHI
  • SOUND STUDIO PRODUCER :
    SANDEEP MENGHI/SARABJIT CHADHA
  • ENGLISH SCRIPT :
    SFX: MODEM SOUND VO: IF YOU GET WHAT SOUND THIS IS, GET HEALTH INSURANCE ALREADY. CIGNA TTK HEALTH INSURANCE. TO FIND AN AGE APPROPRIATE PLAN CALL 1800 102 4462 NOW. DISCLAIMER: CIGNA TTK HEALTH INSURANCE COMPANY LIMITED. IRDA REGISTRATION NUMBER 151. TERMS AND CONDITIONS APPLY.
  • ENGLISH CONTEXT EXPLANATION :
    TIME FLIES! AND WE NEVER REALISE IT TILL A MEMORY FROM THE PAST HITS US AND SUDDENLY MAKES US REALISE HOW THAT WAS A LONG LONG AGO! THROUGH THIS CAMPAIGN, WE TARGETED PEOPLE WHO WERE NEARING THEIR FORTIES IN 2018 BUT WERE YOUNG KIDS /ADOLESCENTS IN THE 80S. WE HAVE USED SONGS, SOUNDS AND MEMORIES OF THE 80S TO POINT OUT TO THEM IN AN UNDENIABLE WAY THAT THEY ARE NOW OLD AND NEED A HEALTH INSURANCE PLAN!