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SUB CATEGORY :
FINANCE, COMMERCIAL PUBLIC SERVICES, BUSINESS PRODUCTS & SERVICES
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COMPANY ENTERING :
MCCANN WORLDGROUP INDIA, MUMBAI
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TITLE :
OLD MODEM
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BRAND :
CIGNA TTK
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ADVERTISER :
CIGNA TTK
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AGENCY :
MCCANN WORLDGROUP INDIA, MUMBAI
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CHIEF CREATIVE OFFICER :
PRASOON JOSHI
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EXECUTIVE CREATIVE DIRECTOR :
RAVINDER SIWACH
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CREATIVE DIRECTOR :
UDDIPTA BORAH
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COPYWRITER :
RAVINDER SIWACH/UDDIPTA BORAH/MOHIT PASRICHA/KOMAL SINGH
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ACCOUNT MANAGER :
SUJALA MARTIS/SAYANTANI GHOSH
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SOUND PRODUCTION COMPANY :
CONTENT FACTORY, NEW DELHI
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SOUND STUDIO PRODUCER :
SANDEEP MENGHI/SARABJIT CHADHA
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ENGLISH SCRIPT :
SFX: MODEM SOUND VO: IF YOU GET WHAT SOUND THIS IS, GET HEALTH INSURANCE ALREADY. CIGNA TTK HEALTH INSURANCE. TO FIND AN AGE APPROPRIATE PLAN CALL 1800 102 4462 NOW. DISCLAIMER: CIGNA TTK HEALTH INSURANCE COMPANY LIMITED. IRDA REGISTRATION NUMBER 151. TERMS AND CONDITIONS APPLY.
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ENGLISH CONTEXT EXPLANATION :
TIME FLIES! AND WE NEVER REALISE IT TILL A MEMORY FROM THE PAST HITS US AND SUDDENLY MAKES US REALISE HOW THAT WAS A LONG LONG AGO! THROUGH THIS CAMPAIGN, WE TARGETED PEOPLE WHO WERE NEARING THEIR FORTIES IN 2018 BUT WERE YOUNG KIDS /ADOLESCENTS IN THE 80S. WE HAVE USED SONGS, SOUNDS AND MEMORIES OF THE 80S TO POINT OUT TO THEM IN AN UNDENIABLE WAY THAT THEY ARE NOW OLD AND NEED A HEALTH INSURANCE PLAN!