SUB CATEGORY :

BEST USE OF RADIO/AUDIO MEDIUM

COMPANY ENTERING :

TAIYO KIKAKU CO.,LTD., TOKYO

TITLE :

STAR LULLABY

BRAND :

STAR FLYER

ADVERTISER :

STAR FLYER INC.

AGENCY :

HAKUHODO INC., TOKYO

EXECUTIVE CREATIVE DIRECTOR :

TARO UMEMURA

CREATIVE DIRECTOR :

YUYA TAKIGUCHI

ART DIRECTOR :

KOICHI KOSUGI

TECHNICAL DIRECTOR :

GENTA NAKAHARA

DESIGNER :

NATSUKI AKANUMA

PR COMPANY :

QUOD,LLC, TOKYO/MATERIAL INC., TOKYO

PR DIRECTOR :

MASATOSHI NAKAGAWA/YURIKA HOTTA

PRODUCTION COMPANY :

TAIYO KIKAKU CO., LTD., TOKYO/INVISIBLE DESIGNS LAB. LTD, TOKYO

FILM DIRECTOR :

AKITO SAKAINO

DIGITAL DIRECTOR :

TOMOAKI ENDO

CINEMATOGRAPHER :

SADAKI MATSUDA (FREELANCE)

PRODUCER :

YUTAKA TANAKA/TEPPEI OHNO

PRODUCTION MANAGER :

RYOSUKE KONDO/RINA KIKUCHI/TAISHI FURUKAWA

WEB PRODUCTION COMPANY :

HOMUNCULUS INC., TOKYO

EDITOR :

MINAMI YAHIRO/RINTARO KOZASA

MOTION GRAPHIC :

SHINYA YOSHIDA

SOUND DESIGNER :

YUI ONODERA/KENJIRO MATSUO

MIXER :

AKARI TATSUMI

ENGLISH CONTEXT EXPLANATION :

HOW COULD STAR FLYER, A SMALL JAPANESE AIRLINE, SET ITS SERVICE APART FROM ITS MAJOR COMPETITORS? FOR THOSE WHO CANNOT RELAX DUE TO STRESSFUL AND ANNOYING CABIN NOISE, WE PRODUCED THE WORLD‘S FIRST MUSIC PROGRAM TURNING THE ROARING ENGINE SOUNDS INTO A LULLABY, WHOSE AUDIO FREQUENCY IS SIMILAR TO THAT OF THE NOISE.