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  • SUB CATEGORY :
    BEST USE OF FICTION FILM
  • COMPANY ENTERING :
    THE SOUR BANGKOK CO., LTD., BANGKOK
  • TITLE :
    GIRL FROM NOWHERE
  • BRAND :
    GMM GRAMMY
  • ADVERTISER :
    GMM GRAMMY PLC.
  • AGENCY :
    SOUR BANGKOK, BANGKOK
  • MANAGING DIRECTOR :
    PIMMARD LEENUTAPHONG
  • EXECUTIVE CREATIVE DIRECTOR :
    DAMISA ONGSIRIWATTANA
  • CREATIVE DIRECTOR :
    WARUNPON TRITHEPWIJIT
  • ASSOCIATE CREATIVE DIRECTOR :
    NOPPARATH EKSUWANCHAROEN
  • COPYWRITER :
    WARANGRAT RATTANABUMRUNG/RUJRADA RIENVATANA
  • ART DIRECTOR :
    SUTINEE SATESAWAN
  • DIGITAL DIRECTOR :
    NAPAS WARASESTASAK
  • ACCOUNT EXECUTIVE :
    NATTHANAN PHOOSAKUL
  • AGENCY PRODUCER :
    SUPARAT SATESAWAN/WUTTIPON THANOPAJAI
  • FILM PRODUCTION COMPANY :
    JUNGKA BANGKOK, BANGKOK
  • DIRECTOR :
    SITTISIRI MONGKOLSIRI/PAIRACH KHUMWAN/
    KHOMKRIT TREEWIMOL/SIWAWUT SEWATANON/
    VARAYU RUKSKUL/CHAIANAN SOIJUMPA/
    T-THAWAT TAIFAYONGVICHIT/APIWAT SUPATEERAPONG/
    JATUPHONG RUNGRUEANGDECHAPHAT
  • CINEMATOGRAPHER :
    PETE SMITHSUTH/PRAMETT CHANKRASAE/USA MANITANON/
    YOSSAWAT SITTIWONG/NATDANAI NAKSUWAN
  • EXECUTIVE PRODUCER :
    NALINA CHAYASOMBAT
  • POST-PRODUCTION COMPANY :
    FOOLHOUSE PRODUCTION, BANGKOK
  • COLORIST :
    WHITE LIGHT
  • SOUND PRODUCTION COMPANY :
    MELLOW TUNES, BANGKOK
  • MUSIC COMPOSER :
    KRITTHUM KAWJANG/SKYTONE
  • CAMPAIGN SUMMARY :
    THE NATION’S FIRST CREATIVE AGENCY FOR WOMEN POWERED BY GMM GRAMMY, THE LARGEST ENTERTAINMENT IN THAILAND COOPERATION WITH NETFLIX, TAKES THE NEW ROLE OF ADVERTISING AGENCY AS A CREATOR TO CREATE ENTERTAINMENT SERIES BRANDING ON WOMEN. “GIRL FROM NOWHERE” THE SERIES INSPIRED BY 13 TRUE INCIDENTS WHERE SCHOOLGIRLS HAVE BEEN VICTIMISED. THEIR STORIES RETOLD.
    WE INSPIRE THE IDEA OF REVERSING THE DESTINY FROM VICTIM TO VICTOR. 1 GIRLS, 13 EXPERIENCES, 13 SCHOOLS, 13 EPISODES. IN EACH EPISODE, THE GIRL WILL TAKE AUDIENCES ON AN EXTRAORDINARY TALE OF REVENGE. AND SHE WILL ALWAYS REAPPEAR IN DIFFERENT SCHOOLS WHEN THE NEW EPISODE BEGINS.
  • THE BRIEF :
    THE NATION’S FIRST CREATIVE AGENCY FOR WOMEN POWERED BY GMM GRAMMY, THE LARGEST ENTERTAINMENT IN THAILAND COOPERATION WITH NETFLIX, TAKES THE NEW ROLE OF ADVERTISING AGENCY AS A CREATOR TO CREATE ENTERTAINMENT SERIES BRANDING ON WOMEN.
  • THE STRATEGY :
    REVERSING THE DESTINY OF THE GIRLS WHO USED TO BE VICTIM IN ALL THE INCIDENTS AND SHOW HOW IT WILL BE LIKE IF THEY NOW BECOME THE VICTOR.
  • THE EXECUTION :
    1 GIRLS, 13 EXPERIENCES, 13 SCHOOLS, 13 EPISODES. IN EACH EPISODE, THE GIRL WILL TAKE AUDIENCES ON AN EXTRAORDINARY TALE OF REVENGE. AND SHE WILL ALWAYS REAPPEAR IN DIFFERENT SCHOOLS WHEN THE NEW EPISODE BEGINS. A MYSTERIOUS FANTASY FLAVOUR GIVES WOMEN NATIONWIDE A TASTE OF SATISFACTION. THE FIRST ENTERTAINMENT SERIES POWERED BY WOMEN TO EMPOWER WOMEN.
    WE BELIEVE VICTIM IS NOT WOMEN DESTINY.
  • THE RESULT :
    - NO.1 TWITTER “TREND FOR YOU” 3 WEEKS IN A ROLE SINCE LAUNCH - CRASHING ON THE STREAMING PLATFORM 3 WEEK IN A ROLE BECAUSE OF HEAVY TRAFFIC ONLINE - GIRL FROM NOWHERE FACEBOOK HAS ORGANIC REACH OF 6.7 MILLION WITHIN 2 WEEKS - 5.1 MILLION ENGAGEMENT, MORE THAN 255% WITHIN THE PERIOD OF LAUNCH - 0 MEDIA BUDGET - NO.1 TOP TREND YOUTUBE IN 3 WEEKS - NANNO, THE HEROIN OF THE SERIES BECOME THE NEW IDOL AMONG GIRLS - GIRL FROM NOWHERE FACEBOOK PAGE BECOME THE COMMUNITY WHERE GIRLS SHARE THEIR BULLY / ABUSE EXPERIENCE WITH LOTS OF RESPONSE FROM SOCIETY.
  • URL :
    http://sbarchives.com/GirlFromNowhere