SUB CATEGORY :

DIRECTING

COMPANY ENTERING :

WIEDEN+KENNEDY SHANGHAI, SHANGHAI

TITLE :

NIKE SH JDI

BRAND :

NIKE CHINA

ADVERTISER :

NIKE CHINA

AGENCY :

WIEDEN+KENNEDY SHANGHAI, SHANGHAI

CHIEF CREATIVE OFFICER :

SUSAN HOFFMAN/COLLEEN DECOURCY

EXECUTIVE CREATIVE DIRECTOR :

IAN TOOMBS/VIVIAN YONG

CREATIVE DIRECTOR :

MATT SKIBIAK/DONG HAO

COPYWRITER :

MATT MESZAROS

ART DIRECTOR :

ZHONG HOW

ACCOUNT DIRECTOR :

DINO XU

ACCOUNT MANAGER :

QINNA YE

ACCOUNT EXECUTIVE :

XUEER REN

STRATEGIC PLANNER :

LEON LIN/CHRIS KIRKUP

AGENCY PRODUCER :

RAYMOND LAU/ANGELA LIU

MEDIA AGENCY :

WIEDEN+KENNEDY SHANGHAI, SHANGHAI

FILM PRODUCTION COMPANY :

SOMESUCH UK & THE LOFT FILMS SHANGHAI, SHANGHAI

DIRECTOR :

NICK GORDON

PRODUCTION DESIGNER :

JONATHAN HENSON

EXECUTIVE PRODUCER :

SETH WILSON/GEOK LEM

POST-PRODUCTION COMPANY :

WORKS UK, LONDON

EDITOR :

JONATHAN GRIFFITH

SPECIAL EFFECTS COMPANY :

MPC SHANGHAI, SHANGHAI

SOUND PRODUCTION COMPANY :

BIG KNOWS SHANGHAI, SHANGHAI

ENGLISH SYNOPSIS :

MR. LIN, PLAYED BY LIN DONGFU, A CELEBRATED SHANGHAINESE FILM ACTOR AND FORMER TELEVISION HOST, COMPLAINS ABOUT HOW SHANGHAI ATHLETES CAN’T SEEM TO GET ENOUGH.
THEY ARE ALWAYS PUSHING THEMSELVES, GETTING FASTER AND STRONGER, NEVER SATISFIED WITH WHERE THEY ARE.
THE FILM SHOWS A SHANGHAI WHERE MARATHON RUNNERS AVOID THE FINISH LINE TO KEEP GOING, HIGH SCHOOL BASKETBALL GAMES ARE SENT INTO THE 33RD PERIOD OF OVERTIME, SKATEBOARDERS BUILD SEVEN-STORY TALL HALF PIPES AND MMA FIGHTERS REFUSE TO TAP OUT.
IN ADDITIONAL TO LIN DONGFU, THE COMMERCIAL ALSO FEATURES SEVERAL WELL-KNOWN SHANGHAINESE CAMEOS. ZHAO LINA, THE CURRENT GOALKEEPER FOR THE CHINESE NATIONAL TEAM, AND SHANGHAINESE LOCAL, BOOTS A FOOTBALL AT A BILLBOARD FOR LIN’S STORE. AND SHANGHAI’S NO. 54 HIGH SCHOOL AND BAO SHAN HIGH SCHOOL ARE TWO OF SHANGHAI’S TOP HIGH SCHOOL BASKETBALL TEAMS SEEN TAKING THEIR GAME DEEP INTO OVERTIME.