SUB CATEGORY :

EDITING

COMPANY ENTERING :

TAIYO KIKAKU CO.,LTD., TOKYO

TITLE :

SOFTBANK ROBOTICS CORP. "CONFERENCE ON ROBOTS OF TOMORROW"

BRAND :

CONFERENCE ON ROBOTS OF TOMORROW

ADVERTISER :

SOFTBANK ROBOTICS CORP.

AGENCY :

DENTSU INC., TOKYO

EXECUTIVE CREATIVE DIRECTOR :

TAKASHI SAKUMA

CREATIVE DIRECTOR :

JUNTA YOSHIKAWA

COPYWRITER :

YUKI ABE

ACCOUNT EXECUTIVE :

YUTAKA TAKIGUCHI

PLANNER :

NAOTO SHIGEMASA

MEDIA PLANNER :

KOICHI MAEDA/SUGURU KATO

FILM PRODUCTION COMPANY :

TAIYO KIKAKU CO., LTD., TOKYO

DIRECTOR :

SHUHEI YAMABE

CINEMATOGRAPHER :

SHINGO IKEURA/SEITARO NAMBA

GAFFER :

HIROYUKI OTA/TSUGUHIRA TAKADA

DIT :

NAOTO HANDO

FILM PRODUCER :

HIROKI KATAGIRI

PRODUCTION MANAGER :

MIO NAKAMURA/TAKESHI MASHIO/GENKI SHIMADA/YUKI KAWAGUCHI

CASTING :

BROKERS

MAKE UP ARTIST :

TAKANORI KATO

POST-PRODUCTION COMPANY :

RAY CO., LTD., TOKYO

EDITOR :

MICHINARI MAEDA/SHINJI AMEMIYA

COLORIST :

TAKAHITO KUROBE

FLAME ARTIST :

SHO AIUCHI

SOUND PRODUCTION COMPANY :

INVISIBLE DESIGNS LAB LTD., TOKYO

SOUND MIXER :

AKIHIRO MORITA/AYAMI FUJIWARA

SOUND STUDIO PRODUCER :

MASAYUKI NODA

ENGLISH SYNOPSIS :

“CONFERENCE ON ROBOTS OF　TOMORROW” IS A WEBSITE THAT THINK AND BRING IDEAS FOR FUTURE ROBOTS. WE HAVE QUESTIONED MANY AND HAD VARIOUS OPINIONS AND ANSWERS TO ROBOTS, SO WE EDITED THOSE WORDS IN RHYTHMICAL WAY IN ORDER TO GAIN INTEREST OF THE VIEWERS IN FUTURE ROBOTS AND THIS WEB SITE. TO MAKE THE FILM MORE INTERESTING, WE SHIFTED THE STYLE MORE TOWARDS A MUSIC VIDEO. FIRST, WE HAVE SHARED 15 HOURS OF FOOTAGE OF 45 INTERVIEWEES TO BOTH COMPOSER AND EDITOR. THE COMPOSER ROUGHLY EDITED THE WORDS OF INTERVIEWERS AND COME UP WITH COMPOSITION OF MUSIC AND EDIT. THEN THE OFFLINE EDITOR TOOK OVER THE PROJECT DATA, SELECTING THE BEST PARTS OF THE FOOTAGE AND HEIGHTENING THE DENSITY OF THE CONTENT. THE CONCEPT IS VERY SIMPLE BUT WITH THE POWER OF CRAFT, WE HAVE MADE THIS MORE THAN JUST AN INTERVIEW FILM, CREATING ENTERTAINMENT BOTH VISUALLY AND AURALLY.