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SUB CATEGORY :
SPECIAL EFFECTS: DIGITAL VISUAL EFFECTS
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COMPANY ENTERING :
LEO BURNETT MELBOURNE, MELBOURNE
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TITLE :
THE CENTRE OF EVERYTHING
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BRAND :
HONDA AUSTRALIA
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ADVERTISER :
HONDA AUSTRALIA
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AGENCY :
LEO BURNETT, SYDNEY
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CHIEF CREATIVE OFFICER :
JASON WILLIAMS
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CREATIVE DIRECTOR :
BLAIR KIMBER/ANDREW WOODHEAD
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COPYWRITER :
GARRET FITZGERALD
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ART DIRECTOR :
JOE HILL
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ACCOUNT DIRECTOR :
JAIME MORGAN
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STRATEGIC PLANNER :
ILONA JANASHVILI
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AGENCY PRODUCER :
CINNAMON DARVALL
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MEDIA AGENCY :
ZENITH, MELBOURNE
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FILM PRODUCTION COMPANY :
SCOUNDREL, SYDNEY
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DIRECTOR :
MICHAEL SPICCIA
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DIRECTOR OF PHOTOGRAPHY :
DANNY RUHLMANN
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EXECUTIVE PRODUCER :
ADRIAN SHAPIRO
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FILM PRODUCER :
BEN SCANDRETT-SMITH
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POST-PRODUCTION COMPANY :
THE BUTCHERY, MELBOURNE
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EDITOR :
JACK HUTCHINGS
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SPECIAL EFFECTS COMPANY :
BLACKBIRD, SYDNEY
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VISUAL EFFECTS :
NICHOLAS PONZONI
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SPECIAL EFFECTS PRODUCER :
SAM HALL
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SOUND PRODUCTION COMPANY :
NYLON STUDIOS, SYDNEY
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SOUND DESIGNER :
STUART WELCH
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SOUND STUDIO PRODUCER :
KARLA HENWOOD
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MUSIC COMPOSER :
JESSE WATT
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MUSIC SUPERVISION :
CHELSEA RAMSDEN
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ENGLISH SYNOPSIS :
FROM DESIGNING SUPERCARS TO HELPING STROKE VICTIMS WALK AGAIN, HONDA IS ONE OF THE WORLD’S MOST INNOVATIVE COMPANIES. HOWEVER, MOST PEOPLE DON'T REALISE THE DEPTH AND BREADTH OF THEIR ENGINEERING CAPABILITIES OR THEIR PASSION FOR SOLVING REAL HUMAN PROBLEMS. WE SET OUT TO DEMONSTRATE HOW EVERYTHING HONDA DOES RESPONDS TO HUMAN BEHAVIOUR BY LITERALLY PUTTING THE CUSTOMER AT THE CENTRE OF EVERYTHING HONDA DOES. THE LAUNCH FILM TELLS THE STORY OF HOW PEOPLE'S NEEDS AND DESIRES ARE ULTIMATELY WHAT FUEL HONDA'S DEFINING ETHOS - THE “POWER OF DREAMS.” THE VFX BRINGS THIS SPOT TO LIFE BY BEAUTIFULLY AND SEAMLESSLY INTEGRATING AN IMAGINED HONDA WORLD AND ALL OF THEIR TECHNOLOGY WITH OUR TWO HEROES IN THE CENTRE OF IT ALL.
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