SUB CATEGORY :

SPECIAL EFFECTS: DIGITAL VISUAL EFFECTS

COMPANY ENTERING :

ALT.VFX, BRISBANE

TITLE :

WESTPAC 200

BRAND :

WESTPAC

ADVERTISER :

WESTPAC

AGENCY :

DDB SYDNEY, SYDNEY

MANAGING PARTNER :

CHIQUITA KING

CHIEF CREATIVE OFFICER :

BEN WELSH

EXECUTIVE CREATIVE DIRECTOR :

TARA FORD

CREATIVE DIRECTOR :

MATT CHANDLER

COPYWRITER :

DAVE KING

ART DIRECTOR :

NOAH REGAN/JASON WOELFL/JJ WINLOVE

HEAD OF INTEGRATED CONTENT :

SEVDA CEMO

COMPUTER ARTIST :

MATTHEW CHANCE

MOTION GRAPHICS DESIGNER :

ALEKS MANOU

GROUP BUSINESS DIRECTOR :

TOPHER JONES

SENIOR BUSINESS MANAGER :

REBECCA GRANT

SENIOR PROJECT MANAGER :

TIM LUNKEN

STRATEGIC PLANNING DIRECTOR :

FRAN CLAYTON/JOSEPH SMEATON

STRATEGIC PLANNER :

DOM HICKEY

PRODUCTION ASSISTANT :

PHILLIPA SMITH

MEDIA AGENCY :

DDB SYDNEY, SYDNEY

FILM PRODUCTION COMPANY :

EXIT FILMS, SYDNEY

DIRECTOR :

MARK MOLLOY

CINEMATOGRAPHER :

ADAM ARKAPAW

PRODUCTION DESIGNER :

STEVEN JONES EVANS

EXECUTIVE PRODUCER :

LEAH CHURCHILL BROWN

FILM PRODUCER :

KAREN SPROUL

CASTING :

STEVIE RAY (MCGREGOR CASTING)

COSTUME DESIGNER :

CAPPI IRELAND

POST-PRODUCTION COMPANY :

ALT.VFX, BRISBANE

SPECIAL EFFECTS COMPANY :

ALT.VFX, BRISBANE

VISUAL EFFECTS :

COLIN RENSHAW

ANIMATOR :

CHRIS RENTOUL

EXECUTIVE PRODUCER :

TYRONE ESTEPHAN

SPECIAL EFFECTS PRODUCER :

ADRIANNA SPANOS

SOUND PRODUCTION COMPANY :

NYLON STUDIOS, SYDNEY

SOUND DESIGNER :

SIMON LISTER

OTHER SOUND PRODUCTION CREDITS :

KARL RICHTER (LEVEL TWO MUSIC)

ENGLISH SYNOPSIS :

IN THIS FILM, AUSTRALIA'S OLDEST BANK, WESTPAC, CAPTURES THE COUNTRY'S SPIRIT OF MATESHIP BY ILLUSTRATING REAL-LIFE MOMENTS OF HELP FROM THE PAST. EXTENSIVE MODELLING, TEXTURING, SHADING AND PAINTING WAS INVOLVED IN RE-CREATING AN ICONIC AUSTRALIAN STRUCTURE LIKE THE SYDNEY HARBOR BRIDGE, WHICH IS SEEN FROM MULTIPLE ANGLES. WE ALSO HAD TO RE-CREATE AN ACCURATE GEOGRAPHICAL LOCATION LIKE SYDNEY HARBOR BASED ON LIMITED PHOTOS AND SATELLITE / TERRAIN DATA. IT IS SEEN BEING BUILT,
WITH THE BACKGROUNDS PAINSTAKING CREATED DIGITALLY TO RESEMBLE THE COASTLINE AT THAT HISTORIC PERIOD IN TIME. WE THEN HAD TO BLEND THE ACTORS AND SCENES – SHOT ON GREEN SCREEN – WITH THE HISTORIC WORLD WE HAD CREATED USING VFX. OTHER SCENES INCLUDED FIRE, WATER, CROWDS - ALL DONE THROUGH THE MAGIC OF VISUAL EFFECTS.

ENGLISH CONTEXT EXPLANATION :

THE IDEA OF 'MATESHIP' IS EMBEDDED INTO THE CULTURAL FABRIC OF AUSTRALIA AND ITS PEOPLE. IT IS AN IDEA PERHAPS FOUNDED IN THE FACT THAT THE COUNTRY - IN MODERN TERMS - IS FAIRLY YOUNG AS
A SOCIETY, AND AS SUCH, THE EARLY (NON-INDIGENOUS) SETTLERS HAD TO BAND TOGETHER AND HELP EACH OTHER IN ORDER TO SURVIVE AND PROSPER. THIS SPOT PERHAPS LOOKS AT THE IDEA OF EVERY DAY HEROES, THE PEOPLE WHO CAN STEP OUT OF THEIR WAY TO HELP, AND IN SOME CASES, TO SAVE LIVES.