SUB CATEGORY :

ANIMATION (IN-CAMERA OR DIGITAL)

COMPANY ENTERING :

DENTSU INC., TOKYO

TITLE :

AKUMA NO KIMURA (DEMONICALLY SPICY RAMEN)

BRAND :

CHICKEN RAMEN

ADVERTISER :

NISSIN FOODS HOLDINGS CO., LTD.

AGENCY :

DENTSU INC., TOKYO

EXECUTIVE CREATIVE DIRECTOR :

ICHIRO KINOSHITA/KAZUNORI SAITO

CREATIVE DIRECTOR :

KOTA TOHATA

COPYWRITER :

MIWAKO HOSOKAWA/NORIAKI ONOE/RYU TAMOGAMI

ART DIRECTOR :

YUSUKE IMAI

ACCOUNT EXECUTIVE :

YUICHIRO SHIMADA/TAKEHIKO SHIMURA/TSUYOSHI SONE/YUKA HORITA

PLANNER :

NORIAKI ONOE/RYU TAMOGAMI

FILM PRODUCTION COMPANY :

GEEK PICTURES INC., TOKYO

DIRECTOR :

SOJIRO KAMATANI/MASAFUMI MORIWAKI

CINEMATOGRAPHER :

MASAHIKO SOMA

GAFFER :

MASAHIKO SOMA

EXECUTIVE PRODUCER :

YUJI OZAWA

FILM PRODUCER :

AKIO NAKATA

PRODUCTION MANAGER :

TAMAKI HASHIMOTO

POST-PRODUCTION COMPANY :

DIGITAL GARDEN INC., TOKYO

EDITOR :

TAKAYUKI TOCHIZAWA (L'ESPACE VISION)

FLAME ARTIST :

DAISUKE MIYAKO (DIAMOND SNAP)

SPECIAL EFFECTS COMPANY :

SCIENCE SARU INC., TOKYO/CLIVE INC., TOKYO/J.C. SPARK INC., TOKYO

TECHNICAL DIRECTOR :

YUKI HATANAKA

ANIMATOR :

TESTUYA TATAMITANI

DESIGNER :

JUNYA SATO

PRODUCER :

SATOSHI KUNO

SOUND PRODUCTION COMPANY :

ONGAKUSHITSU, INC., TOKYO

SOUND STUDIO PRODUCER :

SETSU FUKUSHIMA

ENGLISH SYNOPSIS :

THE POPULAR INSTANT RAMEN MASCOT HIYOKO-CHAN HOLDS UP HIS BOWL TO THE SKY. HE SUMMONS A DEMON, AND THEN BECOMES A DEMON HIMSELF. CATCHING AN EGG FALLING FROM THE SKY IN THE BOWL, POURING HOT WATER, HE LANDS WITH A TREMENDOUS EXPLOSION.
THE DEMON ROARS FROM WITHIN THE INTENSE CACOPHONY OF FLAMES. COPY: SUMMON IN 3 MINUTES! DEVILISHLY DELICIOUS! CHICKEN RAMEN AKUMA NO KIMURA! (DEMONICALLY SPICY)

ENGLISH CONTEXT EXPLANATION :

IN JAPAN, HIYOKO-CHAN IS A WELL-KNOWN, CUTE, INNOCENT CHARACTER, EQUIVALENT TO A HARIBO GUMMY BEAR, OR LOONY TUNES’ TWEETY BIRD. IMAGINE THE SHOCK OF PEOPLE WHEN IT SUDDENLY TRANSFORMS INTO
A DEVIL, OR DEMON-LIKE ENTITY.