SUB CATEGORY :

PRODUCTION DESIGN

COMPANY ENTERING :

FP7/CAI, CAIRO

TITLE :

BADYA THE CREATIVE CITY

BRAND :

BADYA

ADVERTISER :

PALM HILLS DEVELOPMENTS

AGENCY :

FP7/CAI, CAIRO/ GOODPEOPLE CONTENT, CAIRO

EXECUTIVE CREATIVE DIRECTOR :

ALI ALI, MAGED NASSAR

ACCOUNT DIRECTOR :

HANAA BSGHDADI

ACCOUNT MANAGER :

HATEM EL RASHIDI

ACCOUNT EXECUTIVE :

REEM MOHAMED

STRATEGIC PLANNING DIRECTOR :

NAILA FATTOUH

FILM PRODUCTION COMPANY :

GOODPEOPLE FILMS, CAIRO

DIRECTOR :

ALI ALI

CINEMATOGRAPHER :

YVES SEHNAOUI

EXECUTIVE PRODUCER :

KHALED ZAKI

POST-PRODUCTION COMPANY :

UPP,

POST PRODUCER :

MIRO GAL

COLORIST :

DAVID KUBIK

SOUND PRODUCTION COMPANY :

KEY 66 PRODUCTIONS, CAIRO

SOUND DESIGNER :

VLADIMÍR CHORVATOVIČ

MUSIC COMPOSER :

SARY HANY

ENGLISH CONTEXT EXPLANATION :

WHAT DO YOU DO WITH 3000 ACRES OF LAND? STATE OF THE ART BUILDINGS? MIXED-USE COMMUNITIES? A MALL, A SCHOOL?
EVERYTHING ELSE EVERYONE ELSE IS DOING? WHAT ELSE CAN A REAL ESTATE DEVELOPER DO WHEN LAUNCHING A NEW CITY? CAN REAL ESTATE POSSIBLY TAKE ON A BIGGER ROLE? CAN IT LEAD NATIONAL CHANGE?
CAN IT BE AN ADVOCATE FOR A CULTURAL RENAISSANCE? CAN IT POSSIBLY SELL SOMETHING OTHER THAN REAL ESTATE? IN ITS NEWEST, LARGEST, SCARIEST LAUNCH TO DATE, PALM HILLS DEVELOPMENTS,
FOR THE FIRST TIME IN ITS 20-YEAR LEGACY DECIDED TO NOT SELL REAL ESTATE, BUT RATHER, SELL ART!