SUB CATEGORY :

COSTUME DESIGN

COMPANY ENTERING :

GEEK PICTURES INC., TOKYO

TITLE :

GATSBY COP

BRAND :

GATSBY

ADVERTISER :

MANDOM CORPORATION

AGENCY :

DENTSU INC., TOKYO

FILM PRODUCTION COMPANY :

GEEK PICTURES INC., TOKYO

DIRECTOR :

SOJIRO KAMATANI

CINEMATOGRAPHER :

SENZO UENO

GAFFER :

MSAACHIYO NISHIDA

PRODUCTION PRODUCER :

MASAHIRO HAYASAKA

PRODUCTION MANAGER :

MIZUKI OHNO

POST-PRODUCTION COMPANY :

OMNIBUS JAPAN INC., TOKYO

EDITOR :

FUMIHITO ENDO/AKIO SAKAMAKI

COLORIST :

BEN CONKEY

SPECIAL EFFECTS COMPANY :

JITTO INC., TOKYO

SOUND PRODUCTION COMPANY :

SONY MUSIC INC, TOKYO

ENGLISH CONTEXT EXPLANATION :

“GATSBY PERFECT SKIN LOTION” IS THE PRODUCT OF THE SKINCARE
FOR MEN. IN JAPAN, MOST PEOPLE BELIEVE THAT “ONLY WOMEN DO THE SKINCARE,” SO ALL MEN’S COSMETIC BRANDS DO ANY CAMPAIGN TRY TO INGRAIN THE CULTURE, MEN ALSO DO THE SKINCARE, DEEPLY INTO
THE PEOPLE. THEREFORE, WE MADE THIS TV-CM TO LEAVE THE OTHER MEN’S SKINCARE BRAND WAY BEHIND THROUGH THE MASSIVE SCALE AND
THE VISUAL IMPACT OF THE PICTURES. IN THE TV-CM, NOT ONLY THE JAPANESE FAMOUS ACTORS, YUYA YAGIRA AND MAKKENYU ARATA BUT ALSO THE VARIOUS CHARACTERS APPEARED, AND IT CAUSE A BUZZ AMONG THE PEOPLE IN JAPAN. THE PRODUCT SALE INCREASES OF 300% OVER THE PREVIOUS YEAR.