SUB CATEGORY :

CASTING

COMPANY ENTERING :

GREYNJ UNITED, BANGKOK

TITLE :

FRIENDSHIT

BRAND :

K PLUS

ADVERTISER :

KASIKORNBANK PUBLIC COMPANY LIMITED

AGENCY :

GREYNJ UNITED, BANGKOK

CHIEF CREATIVE OFFICER :

JUREEPORN THAIDUMRONG

EXECUTIVE CREATIVE DIRECTOR :

ASAWIN PHANICHWATANA

CREATIVE DIRECTOR :

THANYALUCK PONGACHA

CREATIVE GROUP HEAD :

SIRAVICH CHATCHAIGANAN/CHANIKARN SITTHIAREE

COPYWRITER :

SORRASAK THUMMAKOSOL/SHANYA JIWACHOTKAMJORN/
WARUMPA LAOPRASERT/NATCHA JANTARAROTAI

ART DIRECTOR :

VANALEE KRAIVAREE

ACCOUNT DIRECTOR :

NICHANAN THUNDUAN

STRATEGIC PLANNING MANAGER :

JONGKOCH DUSITTANAKARIN

AGENCY PRODUCER :

KANOKSAK KANCHANACHUTHA/NATTAKIT WONGPAKORN

FILM PRODUCTION COMPANY :

HUB HO HIN BANGKOK, BANGKOK

DIRECTOR :

NAWAPOL THAMRONGRATTANARIT

ASSISTANT DIRECTOR :

THANAKRIT WONGWARAPHAN

CINEMATOGRAPHER :

NIRAMON ROSS

ART DIRECTOR :

PHUWANAI PHANGKHUM

FILM PRODUCER :

NATTAPON KORNKAEW

CASTING :

SURANGKANA SUWANJINDA

STYLIST :

PACHARIN SURAWATANAPONGS

POST-PRODUCTION COMPANY :

SHOTS POST PRODUCTION, BANGKOK

EDITOR :

CHONLASIT UPANIGKIT

POST PRODUCER :

PATCHAREE SAKUNRUNGWAT

COLORIST :

CHONLASIT UPANIGKIT

SOUND PRODUCTION COMPANY :

HUB HO HIN BANGKOK, BANGKOK

SOUND DESIGNER :

TANADON HOSATHITAM

MUSIC COMPOSER :

CHAPAVICH TEMNITIKUL

ENGLISH SYNOPSIS :

FRIENDSHIT TELLS A STORY ABOUT A GIRL WHO HILARIOUSLY TRIES HER BEST TO MAKE FRIENDS AT HER NEW SCHOOL WITH A CONSTANT HELP FROM HER BESTIE. AFTER MANY ATTEMPTS HAVE FAILED,
HER BESTIE’S FINAL SUGGESTION IS TO START A CONVERSATION ABOUT
K PLUS, A FREE MOBILE BANKING APPLICATION FROM KASIKORNBANK AS IT IS EASY TO USE, EVERYBODY USES IT SO IT'S RELATABLE. EVENTUALLY, SHE SUCCEEDS.

ENGLISH CONTEXT EXPLANATION :

IT’S COMMON FOR PEOPLE TO FEEL UNCOMFORTABLE AND AWKWARD WHEN WE FIRST MEET NEW PEOPLE OR ENTER INTO A NEW SOCIETY ESPECIALLY THAI PEOPLE. WE ARE SHY AND USUALLY NERVOUS OR EVEN SCARED OF MAKING NEW FRIENDS AND THAT LEVEL OF NERVOUSNESS IS TAKEN TO ANOTHER WHOLE LEVEL WHEN WE MOVE TO AN UNFAMILIAR PLACE. THERE’S A KIND OF PEOPLE WHOSE APPEARANCE LOOKS PARTICULARLY UNFRIENDLY BUT ARE ACTUALLY VERY SOCIABLE AND ENJOY MAKING FRIENDS WITH OTHERS. HOWEVER, THEY USUALLY FAIL IN DOING AS THEY BARELY SOCIALIZE SO THEY DON’T KNOW HOW TO START A CONVERSATION AND ARE AFRAID OTHERS WON'T SHARE THE SAME INTEREST.