SUB CATEGORY :

SCRIPT

COMPANY ENTERING :

TOHOKUSHINSHA FILM CORPORATION, TOKYO

TITLE :

【10 SEC. DRAMA】 THE STOP LINE OF LOVE CAMPAIGN

BRAND :

JMS

ADVERTISER :

TACTI

AGENCY :

HAKUHODO INC., TOKYO/ HAKUHODO KETTLE INC., TOKYO

CHIEF CREATIVE OFFICER :

KENTARO KIMURA

CREATIVE DIRECTOR :

YUSUKE KANDA/GENTA ITO

COPYWRITER :

YUSUKE KANDA

ACCOUNT DIRECTOR :

DAN NAMIHISA/TOMOHIRO OGAWA

ACCOUNT EXECUTIVE :

TEIJI SUDO/TETSUYA NAKANE/SHUN YURA

AGENCY PRODUCER :

MASANOBU HINO/YOSHINORI SASAHARA

FILM PRODUCTION COMPANY :

TOHOKUSHINSHA FILM CORPORATION, TOKYO

DIRECTOR :

DAISUKE HIRATA

CINEMATOGRAPHER :

SHINGO GIMA

GAFFER :

TOMOKAZU TSUKIOKA

FILM PRODUCER :

KOJI JYOKE

ASSISTANT PRODUCER :

ON MATSUI

PRODUCTION MANAGER :

SO KIMURA

POST-PRODUCTION COMPANY :

OMNIBUS JAPAN INC., TOKYO

EDITOR :

FUTA AKASHI

COLORIST :

RYOGO TACHIWADA

ENGLISH SYNOPSIS :

THIS FILM FOR JMS, A JAPANESE CAR ACCESSORIES & MAINTENANCE SHOP, AIMS TO HIGHLIGHT THE SHOP’S WIDE SELECTION OF ITEMS THROUGH A SERIES OF 10-SECOND DRAMA-STYLE COMMERCIALS.
THE SERIES AIMS TO INCREASE JMS’S AWARENESS THROUGH THE SHORT
10-SECOND SOAP OPERA REVOLVING AROUND A MAN AND HIS LOVERS, EMBEDDING VARIOUS PRODUCTS IN THE STORYLINE FOR EACH EPISODE. THE STORY IS ABOUT A MIDDLE-AGED WORKING MAN. HE HAS BEEN GOING ON DATES IN HIS CAR WITH HIS SUBORDINATE, SAYO,
BUT THE STORY UNFOLDS WHEN ENCOUNTERING WITH HIS EX-WIFE, MICHDIKO, AND ANOTHER WOMAN WHO HE HAD MET AND FEELS FATE.
THE SERIES FILM ENCOURAGES VIEWERS TO WATCH THE NEXT EPISODE THROUGH THE QUICK TEMPO OF THE PROGRESSING STORYLINE AND DRAMATIC DEVELOPMENTS, WHICH AT THE SAME TIME CREATES EASIER MOMENTUM TO SHARE.

ENGLISH CONTEXT EXPLANATION :

JAPANESE LOVES ROMANTIC DRAMAS, AND THE MORE SERIOUSNESS
THE SOAP OPERAS HAS, A TENDENCY TO ACQUIRE HIGH AUDIENCE RATING WITHIN ALL PROGRAMS. WE FOCUSED ON THE CONNECTION BETWEEN “CARS” AND “RELATIONSHIPS,” AND CHALLENGED OURSELVES TO DEPICT A STORY OF “CHANGING RELATIONSHIPS CAUSED BY CAR MAINTENANCE” IN THE SHORT 10-SECOND TIMEFRAME. INSTEAD OF THE DYNAMIC CHANGES IN RELATIONSHIPS PREFERRED IN FOREIGN DRAMAS, THE SERIES DEPICTS SENSITIVE CHANGES TO ACCOMMODATE THE JAPANESE AUDIENCES’ DELICATE SENSIBILITY, AIMING TO CAPTIVATE AUDIENCES THROUGH HILARIOUS, YET RELATABLE CIRCUMSTANCES.