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SUB CATEGORY :
SCRIPT
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COMPANY ENTERING :
UNITED ASATSU INTERNATIONAL LTD., TAIPEI
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TITLE :
"7"
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BRAND :
CITY CAFE
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ADVERTISER :
7-ELEVEN TAIWAN
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AGENCY :
ADK TAIWAN, TAIPEI
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CHIEF CREATIVE OFFICER :
RICHARD YU
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CREATIVE DIRECTOR :
LION TSAI
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COPYWRITER :
LION TSAI/APPLE WANG/SZHUI LIU
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ART DIRECTOR :
RICHARD YU/JOJO HSU/JACKY HSU
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ACCOUNT DIRECTOR :
HUGE LIN
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ACCOUNT MANAGER :
YUCHUN CHUNG
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ACCOUNT EXECUTIVE :
TOBY CHANG
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AGENCY PRODUCER :
IVY LIEN
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FILM PRODUCTION COMPANY :
BLUE MOON FILM, TAIPEI
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DIRECTOR :
GING ZIM LO
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ENGLISH SYNOPSIS :
IT’S A STORY ABOUT THE BEST 7 DAYS IN CHERRY BLOSSOM SEASON AND THE STORYLINE STARTS FROM 7 DAYS BEFORE HEROINE GOT TRANSFERRED OVERSEAS. SHE ATTENDED A HIGH SCHOOL REUNION 7 DAYS AGO, BUT ONLY STAYED 7 SECONDS BEFORE LEAVING AND THEN MET HER CLASSMATE SHE LIKED 7 YEARS AGO. THEY WENT TO A MOVIE TOGETHER, ONLY WATCHING 7 MINUTES AND LEFT THE CINEMA. SHE ONLY STAYED 7 HOURS WITH HIM. A BEAUTIFUL ROMANCE DOOMED TO SEPARATE AFTER 7 DAYS, JUST LIKE THE CHERRY BLOSSOM HAS ITS BEST TIME FOR ONLY 7 DAYS , HOWEVER, WHAT THE HEROINE LOOKING FOR IS JUST SUCH SHORT BUT SPLENDID MOMENT.
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ENGLISH CONTEXT EXPLANATION :
1. CHERRY BLOSSOM FOR 7 DAYS CHERRY BLOSSOM HAS A SHORT BLOOMING PERIOD. FROM FLOWERING TO WITHERING ONLY TAKES 7 DAYS AND THEREFORE, IT IS CALLED “CHERRY BLOSSOM 7 DAYS”, A ROMANTICALLY WELL-KNOWN TERM, REPRESENTING THE SPIRIT OF CHERRY BLOSSOM – “IT VIGOROUSLY BLOOMS AND WITHERS WITH NO HESITATION, ONLY PURSUING A MOMENT OF BRILLIANCE.” 2. 7 DAYS SALES FOR THE LIMITED CHERRY BLOSSOM DESIGN CUP COLLECTION.
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