SUB CATEGORY :

SCRIPT

COMPANY ENTERING :

UNITED ASATSU INTERNATIONAL LTD., TAIPEI

TITLE :

"7"

BRAND :

CITY CAFE

ADVERTISER :

7-ELEVEN TAIWAN

AGENCY :

ADK TAIWAN, TAIPEI

CHIEF CREATIVE OFFICER :

RICHARD YU

CREATIVE DIRECTOR :

LION TSAI

COPYWRITER :

LION TSAI/APPLE WANG/SZHUI LIU

ART DIRECTOR :

RICHARD YU/JOJO HSU/JACKY HSU

ACCOUNT DIRECTOR :

HUGE LIN

ACCOUNT MANAGER :

YUCHUN CHUNG

ACCOUNT EXECUTIVE :

TOBY CHANG

AGENCY PRODUCER :

IVY LIEN

FILM PRODUCTION COMPANY :

BLUE MOON FILM, TAIPEI

DIRECTOR :

GING ZIM LO

ENGLISH SYNOPSIS :

IT’S A STORY ABOUT THE BEST 7 DAYS IN CHERRY BLOSSOM SEASON
AND THE STORYLINE STARTS FROM 7 DAYS BEFORE HEROINE GOT TRANSFERRED OVERSEAS. SHE ATTENDED A HIGH SCHOOL REUNION 7 DAYS AGO, BUT ONLY STAYED 7 SECONDS BEFORE LEAVING AND THEN MET HER CLASSMATE SHE LIKED 7 YEARS AGO. THEY WENT TO A MOVIE TOGETHER, ONLY WATCHING 7 MINUTES AND LEFT THE CINEMA. SHE ONLY STAYED 7 HOURS WITH HIM. A BEAUTIFUL ROMANCE DOOMED TO SEPARATE AFTER 7 DAYS, JUST LIKE THE CHERRY BLOSSOM HAS ITS BEST TIME FOR ONLY 7 DAYS , HOWEVER, WHAT THE HEROINE LOOKING FOR IS JUST SUCH SHORT BUT SPLENDID MOMENT.

ENGLISH CONTEXT EXPLANATION :

1. CHERRY BLOSSOM FOR 7 DAYS CHERRY BLOSSOM HAS A SHORT BLOOMING PERIOD. FROM FLOWERING TO WITHERING ONLY TAKES 7 DAYS AND THEREFORE, IT IS CALLED “CHERRY BLOSSOM 7 DAYS”,
A ROMANTICALLY WELL-KNOWN TERM, REPRESENTING THE SPIRIT OF CHERRY BLOSSOM – “IT VIGOROUSLY BLOOMS AND WITHERS WITH NO HESITATION, ONLY PURSUING A MOMENT OF BRILLIANCE.” 2. 7 DAYS SALES FOR THE LIMITED CHERRY BLOSSOM DESIGN CUP COLLECTION.