• SUB CATEGORY :
    SCRIPT
  • COMPANY ENTERING :
    UNITED ASATSU INTERNATIONAL LTD., TAIPEI
  • TITLE :
    "7"
  • BRAND :
    CITY CAFE
  • ADVERTISER :
    7-ELEVEN TAIWAN
  • AGENCY :
    ADK TAIWAN, TAIPEI
  • CHIEF CREATIVE OFFICER :
    RICHARD YU
  • CREATIVE DIRECTOR :
    LION TSAI
  • COPYWRITER :
    LION TSAI/APPLE WANG/SZHUI LIU
  • ART DIRECTOR :
    RICHARD YU/JOJO HSU/JACKY HSU
  • ACCOUNT DIRECTOR :
    HUGE LIN
  • ACCOUNT MANAGER :
    YUCHUN CHUNG
  • ACCOUNT EXECUTIVE :
    TOBY CHANG
  • AGENCY PRODUCER :
    IVY LIEN
  • FILM PRODUCTION COMPANY :
    BLUE MOON FILM, TAIPEI
  • DIRECTOR :
    GING ZIM LO
  • ENGLISH SYNOPSIS :
    IT’S A STORY ABOUT THE BEST 7 DAYS IN CHERRY BLOSSOM SEASON
    AND THE STORYLINE STARTS FROM 7 DAYS BEFORE HEROINE GOT TRANSFERRED OVERSEAS. SHE ATTENDED A HIGH SCHOOL REUNION 7 DAYS AGO, BUT ONLY STAYED 7 SECONDS BEFORE LEAVING AND THEN MET HER CLASSMATE SHE LIKED 7 YEARS AGO. THEY WENT TO A MOVIE TOGETHER, ONLY WATCHING 7 MINUTES AND LEFT THE CINEMA. SHE ONLY STAYED 7 HOURS WITH HIM. A BEAUTIFUL ROMANCE DOOMED TO SEPARATE AFTER 7 DAYS, JUST LIKE THE CHERRY BLOSSOM HAS ITS BEST TIME FOR ONLY 7 DAYS , HOWEVER, WHAT THE HEROINE LOOKING FOR IS JUST SUCH SHORT BUT SPLENDID MOMENT.
  • ENGLISH CONTEXT EXPLANATION :
    1. CHERRY BLOSSOM FOR 7 DAYS CHERRY BLOSSOM HAS A SHORT BLOOMING PERIOD. FROM FLOWERING TO WITHERING ONLY TAKES 7 DAYS AND THEREFORE, IT IS CALLED “CHERRY BLOSSOM 7 DAYS”,
    A ROMANTICALLY WELL-KNOWN TERM, REPRESENTING THE SPIRIT OF CHERRY BLOSSOM – “IT VIGOROUSLY BLOOMS AND WITHERS WITH NO HESITATION, ONLY PURSUING A MOMENT OF BRILLIANCE.” 2. 7 DAYS SALES FOR THE LIMITED CHERRY BLOSSOM DESIGN CUP COLLECTION.