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SUB CATEGORY :
BEST USE OF MUSIC TRACK
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COMPANY ENTERING :
LEVEL TWO MUSIC, MELBOURNE
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TITLE :
WESTPAC 200
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BRAND :
WESTPAC
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ADVERTISER :
WESTPAC
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AGENCY :
DDB SYDNEY, SYDNEY
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FILM PRODUCTION COMPANY :
EXIT FILMS, MELBOURNE
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POST-PRODUCTION COMPANY :
THE BUTCHERY, MELBOURNE
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SPECIAL EFFECTS COMPANY :
ALT VFX, MELBOURNE
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SOUND PRODUCTION COMPANY :
NYLON STUDIOS, SYDNEY/LEVEL TWO MUSIC, MELBOURNE
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ENGLISH SYNOPSIS :
THE 90-SECOND FILM OPENS ON HARD-WORKING AUSTRALIAN STEEL WORKERS BUILDING THE SYDNEY HARBOUR BRIDGE UNDER PERILOUS CONDITIONS. THE BLACK-AND-WHITE SEPIA TONES MERGE INTO A BRIGHTLY COLOURED PALETTE AS WE SEE A YOUNG WOMAN GOING INTO LABOUR IN THE BACKSEAT OF CAR. MORE VISIONS OF HARDSHIP ARE PRESENTED, SUCH AS A FOREIGN SCHOOLGIRL BEING STARED AT BY HER FELLOW STUDENTS, A WHEELCHAIR-BOUND ATHLETE FALLING OVER, AND REGIONAL FLOODING. AS THE CHORUS OF “HEROES” (ORIGINALLY PERFORMED BY DAVID BOWIE, RE-RECORDED BY GANG OF YOUTHS) KICKS IN, WE FEEL AN OVERWHELMING SENSE OF COMPASSION AS EVERYDAY AUSTRALIANS ARE SHOWN HELPING THOSE IN NEED. FROM THE EXTRAORDINARY ACT OF A COMPLETE STRANGER HELPING THE YOUNG WOMAN GIVE BIRTH, TO THE SEEMINGLY INSIGNIFICANT ACT OF SITTING NEXT TO SOMEONE WHO FEELS ALONE, THE FILM HIGHLIGHTS THE IMPORTANCE OF ACTING UPON OUR INNATELY HUMAN DESIRE TO HELP THOSE IN NEED.
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ENGLISH CONTEXT EXPLANATION :
THE FILM’S MAIN PURPOSE IS TO HIGHLIGHT THE IMPORTANCE OF LENDING A HAND TO ANYONE WHO IN NEED. IN AUSTRALIA, BEING KNOWN AS SOMEONE WHO “HELPS A FRIEND” OR “HELPS A MATE” IS ONE OF, IF NOT THE MOST, HIGHLY REGARDED PERSONAL ATTRIBUTES. THE FILM SHOWCASES AUSTRALIANS FROM ALL WALKS OF LIFE, FROM REGIONAL AREAS WHERE WILD WEATHER CAN BE CATASTROPHIC, TO CITY FOLK CATCHING THE BUS TO WORK. IT EVEN TAKES THE VIEWER BACK IN TIME TO THE 1920S WHEN STEEL WORKERS OVERCAME DANGEROUS AND DEATHLY CONDITIONS TO BUILD THE SYDNEY HARBOUR BRIDGE. OVERALL, THE FILM MOTIVATES THE VIEWERS WITH THE POSITIVE AND INSPIRED MESSAGE TO HELP THEIR FELLOW AUSTRALIANS, AS THIS IDEOLOGY HAS LONG BEEN THE FOUNDATION OF OUR SOCIETY WHICH PRIDES ITSELF ON “MATESHIP.”
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