SUB CATEGORY :

BEST USE OF ILLUSTRATION

COMPANY ENTERING :

DENTSU INC., TOKYO

TITLE :

FIND A NEW FACE OF "OFURO"

BRAND :

OFUROBU

ADVERTISER :

NORITZ CORPORATION

AGENCY :

DENTSU INC., TOKYO/ QUE CORPORATION, TOKYO

CREATIVE DIRECTOR :

YASUHISA NITO

ART DIRECTOR :

HIROMI UZAKI

AGENCY PRODUCER :

TOMOKO SHIMA

PRINT PRODUCTION COMPANY :

TAKI CORPORATION, TOKYO

ILLUSTRATOR :

SONIA ALINS (FREELANCE)

DESIGNER :

SHOHEI ITO

ENGLISH CONTEXT EXPLANATION :

OFURO IS THE CULTURE UNIQUE TO JAPAN. MANY FOREIGNERS VISIT JAPAN TO EXPERIENCE OFURO CULTURE SUCH AS ONSEN AND SENTO. ON THE OTHER HAND, A NUMBER OF THE YOUTH WHO ENJOY RELAXING WITH OFURO HAS BEEN DECREASING IN THOSE BUSY DAYS. OFUROBU IS A WEB MEDIA WHICH HELP PEOPLE REDISCOVER THE VALUE OF OFURO THROUGH THE YOUTH PERSPECTIVE. IT IS OPERATED BY NORITZ, A WATER HEATER MANUFACTURER, AND 250 YOUNG WRITERS ALL OVER JAPAN ARE POSTING THEIR ARTICLES THROUGH SNS.WE DENTSU CREATED THIS POSTER ABOUT THE CONFERENCE WHICH 250 WRITERS ATTENDED.