SUB CATEGORY :

ART DIRECTION

COMPANY ENTERING :

DENTSU INC., TOKYO

TITLE :

72POSTERS FOR SCHOOL TEAMS PARTICIPATING IN THE HIGH SCHOOL SUMO TOURNAMENT -PROJECT TO INCREASE SUMO WRESTLERS-

BRAND :

KANAZAWA HIGH SCHOOL SUMO WRESTLING TOURNAMENT

ADVERTISER :

THE HOKKOKU SHIMBUN

AGENCY :

DENTSU INC., TOKYO

CREATIVE DIRECTOR :

KAZUNORI KAWAGOSHI

COPYWRITER :

IORI ANEGAWA/YOSHIFUMI SATO/KOSUKE FUKUI

ART DIRECTOR :

KAZUNORI KAWAGOSHI/SATOSHI KOHNO

PRINT PRODUCTION COMPANY :

J.C.SPARK INC., TOKYO/AMANA INC., TOKYO/ACUBE INC., TOKYO/
UN INC., TOKYO

PHOTOGRAPHER :

RYOHEI TAKANASHI

RETOUCHER :

RUMI ANDO (UN INC.)

DESIGNER :

TOSHINORI OBUCHI (J.C.SPARK INC.)/AYAKA INO (J.C.SPARK INC.)/
RIKITO FUJITANI (J.C.SPARK INC.)

PRINT PRODUCER :

HAYATO SATOMI (AMANA INC.)

ENGLISH CONTEXT EXPLANATION :

THE HIGH SCHOOL SUMO KANAZAWA TOURNAMENT IS A TRADITIONAL SUMO EVENT THAT LASTS MORE THAN 100 YEARS. HIGH SCHOOL SUMO IS A LOW-PROFILE SPORT AND LESS POPULAR THAN SOCCER OR BASKETBALL. THEREFORE, THE POPULATION OF PLAYERS HAS BEEN DECREASING YEAR BY YEAR. IN ORDER TO CONTINUE THE HISTORIC SPORT TOURNAMENT, WE HAVE TO INCREASE THE PLAYER POPULATION. HOKKOKU SHIMBUN INC., THE TOURNAMENT ORGANIZER, LAUNCHED A CAMPAIGN TO HAVE THE PLAYERS TAKE MORE PRIDE IN THEIR SUMO LIFE AND RECRUIT THEIR OWN CLUB MEMBERS WITH CONFIDENCE. BASED ON THE THINKING THAT "THE MAIN ROLE OF THE TOURNAMENT IS NOT ITSELF BUT THE PARTICIPATING SCHOOLS", WE PRODUCED TOURNAMENT POSTERS AS CHEER POSTERS FOR EVERY 72 PARTICIPATING SCHOOLS. THE POSTERS WERE APPEARED IN THE MORNING NEWSPAPER ON THE DAY OF THE TOURNAMENT AND THE TOURNAMENT VENUE. AFTER THE TOURNAMENT, THE POSTERS WERE GIVEN FOR EACH PARTICIPATING SCHOOL AS SUMO CLUB MEMBER RECRUITING POSTER.