SUB CATEGORY :

ART DIRECTION

COMPANY ENTERING :

TBWA (THAILAND) CO.,LTD , BANGKOK

TITLE :

ABBEY'S POOL

BRAND :

E'NOD

ADVERTISER :

SMITH GROUP

AGENCY :

TBWA\THAILAND, BANGKOK

CHAIRMAN :

CHAIPRANIN VISUDHIPOL

CHIEF EXECUTIVE OFFICER :

CHAKRIT TACHANAPARAK

CHIEF CREATIVE OFFICER :

NILS ANDERSSON/VERADIS VINYARATN

EXECUTIVE CREATIVE DIRECTOR :

CHANATTHAPOL TIENSRI

CREATIVE DIRECTOR :

DITDANAI NOPPARAT/ADULWIT CHAWALA

COPYWRITER :

VERADIS VINYARATN/CHANATTHAPOL TIENSRI/
ADULWIT CHAWALA/RITHTIPHAT KIJMONGKOLTHAM/
NANTAWAT RODCHAU

ART DIRECTOR :

NILS ANDERSSON/DITDANAI NOPPARAT/NANTAWAT RODCHAU/
RITHTIPHAT KIJMONGKOLTHAM/NATTHAPHOL HIRUNLIKID

DIRECTOR INTERNATIONAL BUSINESS :

MARK PETERSEN

ACCOUNT DIRECTOR :

PANIDA KORTRAKULKIT

AGENCY PRODUCER :

WERAWAT RANGRUKTHAM

PRINT PRODUCTION COMPANY :

VISIONARY GROUP, BANGKOK/DREAMER STUDIO, BANGKOK

PHOTOGRAPHER :

SURACHAI SAENGSUWAN

RETOUCHER :

VISIONARY BANGKOK

ENGLISH CONTEXT EXPLANATION :

CONSUMER ELECTRONICS IS AN EXTREMELY COMPETITIVE SECTOR. WELL-KNOWN BRANDS CAN CHARGE HIGH PRICES, BUT FOR LOWER-PROFILE BRANDS, IT TENDS TO BE ABOUT SELLING LOW-QUALITY PRODUCTS AT THE LOWEST POSSIBLE PRICE. SO HOW CAN A LITTLE-KNOWN BRAND SELL HIGH QUALITY AND HIGH PERFORMING PRODUCTS? BY CONVEYING THE EXPERIENCE RATHER THAN FOCUS ON THE PRODUCT SPECIFICATIONS. E’NOD WATERPROOF HEADPHONES ARE SO GOOD AT DELIVERING MUSIC UNDERWATER IT’S AS IF THE ARTIST WAS THERE WITH YOU. MOREOVER, ABOUT ART DIRECTION, WE WANTED TO KEEP AS CLOSE TO THE ORIGINAL VINYL COVER ARTWORK AS POSSIBLE IN ORDER TO CONVEY THAT THE SOUND YOU HEAR UNDERWATER IS AS GOOD AS ANYTHING YOU’D HEAR ON DRY LAND.