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  • SUB CATEGORY :
    BRAND COLLATERAL
  • COMPANY ENTERING :
    GREY GROUP HONG KONG, HONG KONG
  • TITLE :
    POLLUTED SOAP
  • BRAND :
    GREENPEACE
  • ADVERTISER :
    GREY HONG KONG
  • AGENCY :
    GREY ADVERTISING HONG KONG LIMITED, HONG KONG
  • CHIEF CREATIVE OFFICER :
    MICHAEL KNOX
  • CREATIVE DIRECTOR :
    CHRISTOPHER LEE/JEFFREY MC WONG/JACKIE WONG
  • ART DIRECTOR :
    JEFFREY WONG/ELLA WONG
  • DESIGNER :
    HUNG YI-CHEN
  • ACCOUNT DIRECTOR :
    MATT WONG
  • ACCOUNT EXECUTIVE :
    EVA LOOK
  • BACKGROUND OVERVIEW :
    12.7 MILLION TONNES OF WASTE IS DUMPED INTO THE OCEANS EACH YEAR. DESPITE THIS ISSUE, THERE HAS BEEN LITTLE EFFORT FROM THE GOVERNMENT TO CLEAN UP THE ISSUE. GREENPEACE WANTED TO DRAW ATTENTION TO THE PROBLEM IN A WAY THAT WOULD HELP HONG KONG’S LEGISLATORS EXPERIENCE IT FIRSTHAND. THIS INSPIRED ‘POLLUTED SOAP’ – ARTISANAL SOAPS DESIGNED TO URGE POLITICIANS TO STOP WASHING THEIR HANDS OF THE PROBLEM. WORKING WITH TAIWANESE ARTIST HUNG YI-CHEN, GREENPEACE MADE SOAP INFUSED WITH POLLUTION COLLECTED FROM 10 BEACHES, RANGING FROM MICROPLASTIC, PLASTIC BAGS, PLASTIC UTENSILS, FOOD PACKAGING, PLASTIC LIDS, STYROFOAM, MEDICAL WASTE AND MORE. ON APRIL 24, 30 COUNCIL MEMBERS WERE HAND DELIVERED BAR OF POLLUTED SOAP SPECIFIC TO THE GARBAGE FOUND ON BEACHES IN THEIR DISTRICT AND A LETTER ASKING THEM TO STOP WASHING THEIR HANDS OF THE PROBLEM. POP-UP STALLS AROUND THE CITY DISPLAYED EACH OF THE 10 VARIETIES OF POLLUTED SOAP AS FUNDRAISING.