SUB CATEGORY :

BRAND COLLATERAL

COMPANY ENTERING :

DENTSU INC., TOKYO

TITLE :

HEARTLAND 365

BRAND :

HEARTLAND BEER

ADVERTISER :

KIRIN BEVERAGE COMPANY, LIMITED

AGENCY :

DENTSU INC., TOKYO

EXECUTIVE CREATIVE DIRECTOR :

YASUHARU SASAKI

CREATIVE DIRECTOR :

HIROSHI KOIKE

COPYWRITER :

SHINYA NAKAMURA

ART DIRECTOR :

ARATA KUBOTA/NATSUKI TOMODA

ACCOUNT DIRECTOR :

KOJI YAMADA

PLANNER :

YASUHIRO TUCHIYA

PRINT PRODUCTION COMPANY :

J.C.SPARK, TOKYO/NISSHO, TOKYO

ILLUSTRATOR :

ATSUSHI MURATA (FREELANCE)

DESIGNER :

YOH KITANAKA (J.C.SPARK)/RIKITO FUJITANI (J.C.SPARK)/
HIROMI SUGAWARA (J.C.SPARK)

PRINT PRODUCER :

MASAHO OOTA (NISSHO)

BACKGROUND OVERVIEW :

WE CREATED A 365 DAY POSTER COLLECTION TO BE USED AT STORES THAT CARRY HEARTLAND BEER, WHICH IS A BRAND SUPPORTED BY SHOPKEEPERS AND USERS WHO STRONGLY RELATE TO ART EVENTS. MANY RETAIL SHOPS THAT CARRY IT ARE SMALL-SCALE INDIVIDUAL-OWNED SHOPS, AMONG WHICH MANY HAVE STRONG AND PARTICULAR COMMITMENTS TO COOKING AND INTERIOR DESIGN. THAT’S WHY WE MADE A COLLECTION OF POSTERS BUNDLED LIKE A CALENDAR, FREE TO BE USED HOW EACH STORE SAW FIT. AS A CALENDAR WITHOUT ANY DATES, THE DESIGN IS MEANT TO ECHO THE SENTIMENT BEHIND THE HEARTLAND BRAND—TO “FORGET ABOUT TIME AND JUST ENJOY BEER”.