SUB CATEGORY :

POSTER

COMPANY ENTERING :

HAKUHODO INDONESIA, JAKARTA

TITLE :

FLAVOURFUL OCEAN - SALMON/OCTOPUS

BRAND :

SUSHI SEI

ADVERTISER :

SUSHI SEI

AGENCY :

HAKUHODO INDONESIA, JAKARTA

CHIEF CREATIVE OFFICER :

WOON HOH

EXECUTIVE CREATIVE DIRECTOR :

CHOW KOK KEONG

CREATIVE DIRECTOR :

NICHOLAS KOSASIH

COPYWRITER :

VINCE LEE

ART DIRECTOR :

NICHOLAS KOSASIH/CHOW KOK KEONG/WOON HOH/
JONATHAN YUEN/NIKHOLAS ALVIYANTO

ILLUSTRATOR :

JONATHAN YUEN/ROOTS

DESIGNER :

JONATHAN YUEN/ROOTS

ACCOUNT DIRECTOR :

KEN HORINOUCHI

STRATEGIC PLANNING DIRECTOR :

DEVI ATTAMIMI

AGENCY PRODUCER :

ACHMAD RONI/GALIH ARUMSARI

BACKGROUND OVERVIEW :

SUSHI SEI IS AN AUTHENTIC JAPANESE RESTAURANT, HEADED BY A CHEF FROM JAPAN. MOST OF THEIR CUSTOMERS CONSIST OF JAPANESE EXPATRIATES IN JAKARTA, WHOSE TASTE AND STANDARD FOR JAPANESE FOOD IS THE HIGHEST. SUSHI SEI NEEDED A WAY TO COMMUNICATE THE FRESHNESS OF THEIR INGREDIENTS AND FOOD. A SERIES OF POSTERS WERE CREATED. THE POSTERS WERE DESIGNED TO LOOK LIKE THE WAVES OF SEA. UPON CLOSER LOOK, THE WAVES ARE ACTUALLY MADE OF SALMON, TUNA AND OCTOPUS. THE COPY “FLAVOURFUL OCEAN” COMPLETES THE POSTERS OF COMMUNICATING SUSHI SEI AS AN AUTHENTIC JAPANESE RESTAURANT, ON PAR WITH JAPAN.