SUB CATEGORY :

POSTER

COMPANY ENTERING :

HAKUHODO INDONESIA, JAKARTA

TITLE :

JAPAN

BRAND :

MINISO

ADVERTISER :

PT. MINISO LIFESTYLE TRADING INDONESIA

AGENCY :

HAKUHODO INDONESIA, JAKARTA

CHIEF CREATIVE OFFICER :

WOON HOH

EXECUTIVE CREATIVE DIRECTOR :

CHOW KOK KEONG

COPYWRITER :

CHOW KOK KEONG/VINCE LEE/HEPPY DEWANDANI

ART DIRECTOR :

CHOW KOK KEONG/NIKHOLAS ALVIYANTO/WOON HOH

ACCOUNT DIRECTOR :

BUDI ASTUTI/GALIH ARUMSARI

STRATEGIC PLANNING DIRECTOR :

DEVI ATTAMIMI

AGENCY PRODUCER :

ACHMAD RONI/GALIH ARUMSARI

ILLUSTRATOR :

LOKESH KAREKAR/LOCOPOPO

BACKGROUND OVERVIEW :

MINISO SHAVER IS DESIGNED TO CUT AND TRIM BEARD FOR MEN AROUND THE WORLD. A SERIES OF POSTER WERE CREATED, WITH AN UNEXPECTED VISUAL TRICK. AT ONE GLANCE, EACH VISUAL LOOKS LIKE BEARD OF A MAN – AMERICAN, AFRICAN AND JAPANESE. WHEN LOOK CLOSELY, THE BEARDS ARE ACTUALLY THE MAP OF THE COUNTRIES AMERICA, AFRICA AND JAPAN. THE POSTER SIGNED OFF WITH THE COPY “FOR MEN AROUND THE WORLD”.