CHALLENGE OUR CHALLENGE WAS TO PROMOTE JBL’S NOISE-CANCELLING HEADPHONES TO A WIDER AUDIENCE—AND HELP THE BRAND STAND OUT IN A FIERCELY COMPETITIVE MARKETPLACE. DESIGN STRATEGY TO STAND OUT IN A FIERCELY COMPETITIVE MARKETPLACE, JBL NEEDED AN IDEA THAT HAD ITS OWN CLEAR VOICE. A DISTINCTIVE VISUAL IDEA THAT WOULD COMMUNICATE THE AUDITORY BENEFIT OF ITS NOISE-CANCELLING HEADPHONES IN A DRAMATIC WAY—BOTH INSTANTLY AND EFFORTLESSLY. IDEA ‘BLOCK OUT THE CHAOS’ ILLUSTRATES THE INTOLERABLE NOISE THAT CAN BE AVOIDED, THANKS TO JBL’S NOISE-CANCELLING HEADPHONES. EXECUTION FROM SCREAMING WORLD LEADERS TO SHOUTING FOOTBALL MANAGERS, EVERY INTRICATE DETAIL WAS METICULOUSLY CRAFTED TO CONVEY THE TENSION OF EXTREME CHAOS. THE INTOLERABLE NOISE WAS BLOCKED OUT WITH NEGATIVE SPACE THAT REPRESENTS THE CALMING EFFECT OF JBL’S NOISE-CANCELLING HEADPHONES. THE COMPOSITIONS BECAME A STRIKING REPRESENTATION OF THE BRAND. AND THE METICULOUS CRAFTSMANSHIP BECAME A SYMBOL OF ITS UNWAVERING DEVOTION TO PURE MUSIC.