• SUB CATEGORY :
    TYPOGRAPHY
  • COMPANY ENTERING :
    TREE DESIGN, GURGAON
  • TITLE :
    20 YEARS OF BLOCKBUSTER JOURNEY
  • BRAND :
    PVR CINEMAS
  • ADVERTISER :
    PVR
  • AGENCY :
    TREE DESIGN, DELHI
  • CHIEF CREATIVE OFFICER :
    KAPIL DHAWAN/ARNAB CHATTERJEE
  • BACKGROUND OVERVIEW :
    TO BRIEF WAS TO CELEBRATE AND EMBLAZON PVR CINEMAS’ SUCCESSFUL TWENTY-YEAR JOURNEY WITH A COFFEE TABLE BOOK DEDICATED TO SUCCESS STORIES OF CINEMA’S MOST EMINENT PERSONALITIES AND THEIR STUNNING WORK OVER THE LAST TWO DECADES - TO PICK THE JOURNEYS OF CINEMA’S MOST EMINENT STARS, WHO SHARED A SIMILAR DEDICATION TO PERFECTING THEIR CRAFT & REINVENTING THEMSELVES, PROVIDING US WITH INNUMERABLE MEMORABLE MOMENTS ON THE BIG SCREEN. TO GIVE THE IDEA SHAPE, WE BROUGHT ON BOARD THE BEST TYPOGRAPHERS TO BRING ALIVE THE PERSONALITIES OF THESE WORLD FAMOUS ACTORS AND TO CAPTURE THE ESSENCE OF THE GENRES OF THEIR FILMS. THE PUBLISHED WORK WAS GREATLY APPRECIATED BY NOT ONLY THE RECIPIENTS WHICH INCLUDED LUMINARIES FROM THE WORLD OF ART AND CINEMA BUT ALSO THE VERY ACTORS PROFILED IN THE BOOK ITSELF.