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SUB CATEGORY :
ILLUSTRATION
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COMPANY ENTERING :
DENTSU INC., TOKYO
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TITLE :
FIND A NEW FACE OF "OFURO"
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BRAND :
OFUROBU
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ADVERTISER :
NORITZ CORPORATION
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AGENCY :
DENTSU INC., TOKYO/
QUE CORPORATION, TOKYO
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CREATIVE DIRECTOR :
YASUHISA NITO
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ART DIRECTOR :
HIROMI UZAKI
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AGENCY PRODUCER :
TOMOKO SHIMA
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PRINT PRODUCTION COMPANY :
TAKI CORPORATION, TOKYO
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ILLUSTRATOR :
SONIA ALINS (FREELANCE)
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DESIGNER :
SHOHEI ITO
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BACKGROUND OVERVIEW :
OFURO IS THE CULTURE UNIQUE TO JAPAN. MANY FOREIGNERS VISIT JAPAN TO EXPERIENCE OFURO CULTURE SUCH AS ONSEN AND SENTO. ON THE OTHER HAND, A NUMBER OF THE YOUTH WHO ENJOY RELAXING WITH OFURO HAS BEEN DECREASING IN THOSE BUSY DAYS. OFUROBU IS A WEB MEDIA WHICH HELP PEOPLE REDISCOVER THE VALUE OF OFURO THROUGH THE YOUTH PERSPECTIVE. IT IS OPERATED BY NORITZ, A WATER HEATER MANUFACTURER, AND 250 YOUNG WRITERS ALL OVER JAPAN ARE POSTING THEIR ARTICLES THROUGH SNS.WE DENTSU CREATED THIS POSTER ABOUT THE CONFERENCE WHICH 250 WRITERS ATTENDED.WE EXPRESSED THE VALUE OF OFURO "VISUALLY" TO ATTENDEES WHO WORK DAILY WITH WORDS BY THIS POSTER. THIS PICTURE TOUCHED THEIR HEARTS AND CHANGED THEIR MIND THAT THE WORDS CANNOT EXPRESS ALL ATTRACTION OF OFURO: WARMTH, COMFORT, GRACEFULNESS, ETC.MOREOVER, THIS BECAME A TRIGGER TO CHANGE A POLICY OF OFUROBU.NOWADAYS OFUROBU USES NOT ONLY WORDS BUT ALL METHODS TO EXPRESS THE VALUE OF OFURO.
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