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  • SUB CATEGORY :
    BOOKS & PUBLICATIONS
  • COMPANY ENTERING :
    TBWA INDIA, MUMBAI
  • TITLE :
    BLINK TO SPEAK
  • BRAND :
    NEUROGEN BRAIN AND SPINE INSTITUTE
  • ADVERTISER :
    NEUROGEN BRAIN AND SPINE INSTITUTE AND ASHA EK HOPE FOUNDATION
  • AGENCY :
    TBWA\INDIA, MUMBAI
  • CHIEF CREATIVE OFFICER :
    PARIXIT BHATTACHARYA
  • CREATIVE DIRECTOR :
    GEET RATHI/SAGAR JADHAV
  • COPYWRITER :
    PARIXIT BHATTACHARYA/GEET RATHI/ARSHIA JAIN
  • ART DIRECTOR :
    GEET RATHI/SAGAR JADHAV
  • ILLUSTRATOR :
    CHINMAY PATIL/APURVA DESAI
  • DESIGNER :
    SNEHA IYER/GANESH IYER/PRIYANSHI KHEMKA/CHINMAY RAUT
  • ACCOUNT DIRECTOR :
    ABHIJIT DUBE
  • ACCOUNT EXECUTIVE :
    VARSHA SAWANT
  • BACKGROUND OVERVIEW :
    AN ESTIMATED 60 MILLION PATIENTS OF ALS, MNDS, SPINAL CORD INJURIES, AND PARALYSIS LIVE ALL AROUND THE WORLD WITH A PARALYSED BODY AND AN ALERT MIND. NEUROGEN WANTED TO HELP THESE PATIENTS. THEY ARE ABLE TO GIVE THESE PATIENTS A LONGER LIFE BUT NO POWER TO COMMUNICATE. BRAIN AND SPINE INJURIES AND DISEASES ARE COMMON IN INDIA. BUT BEING A DEVELOPING NATION, MOST PATIENTS DON’T HAVE ACCESS TO HI-TECH ASSISTIVE COMMUNICATION TOOLS. EVERY DAY PATIENTS STRUGGLE TO COMMUNICATE THEIR NEEDS. AND THE ONLY BODY PART THAT IS FUNCTIONAL TILL THE VERY END, ARE THEIR EYES. SO AN EYE LANGUAGE GUIDE THAT WAS CONVENIENT AND ACCESSIBLE FOR ALL CAME TO EXISTENCE. THESE ORGANISATIONS DISTRIBUTED OVER MORE THAN 10000 BLINK TO SPEAK BOOKS TO PATIENTS FOR FREE AND MANY WERE DOWNLOADED FROM THE WEBSITE.THE EYE LANGUAGE IS SPECIALLY CONCEPTUALISED AND DESIGNED FOR PATIENTS, THEIR FAMILIES AND CAREGIVERS TO EASE THEIR DIFFICULTY IN SPEECH. THIS BOOK WILL HELP PATIENTS ALL OVER THE WORLD AND SPREAD AWARENESS ABOUT THEIR STRUGGLES AND CHALLENGES IN THE MOST SIMPLE FORM OF COMMUNICATION. THIS BOOK HAS BEEN PRINTED IN 7 REGIONAL INDIAN LANGUAGES AND 7 INTERNATIONAL LANGUAGES. THIS HAS BEEN MADE AVAILABLE AT NURSING COLLEGES.