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  • SUB CATEGORY :
    DIGITAL & INTERACTIVE DESIGN
  • COMPANY ENTERING :
    DENTSU INC., TOKYO
  • TITLE :
    STRADIVARIUS: TIMELESS JOURNEY
  • BRAND :
    TOKYO STRADIVARIUS FESTIVAL 2018
  • ADVERTISER :
    TOKYO STRADIVARIUS FESTIVAL 2018 COMMITTEE / NIPPON VIOLIN CO.,LTD
  • AGENCY :
    DENTSU INC., TOKYO
  • CREATIVE DIRECTOR :
    TOMONORI SAITO
  • COPYWRITER :
    NAE MIKUNI/SCOTT LEHMAN
  • ART DIRECTOR :
    TOMONORI SAITO
  • ACCOUNT MANAGER :
    YUTA MASUZAWA
  • AGENCY PRODUCER :
    KOHEI AI
  • PROJECT MOVIE DIRECTOR :
    TAKAYUKI MIYATAKE
  • SPECIAL EFFECTS COMPANY :
    QOSMO, INC., TOKYO
  • VISUAL PROGRAMMING :
    SHOYA DOZONO
  • ASSISTANT PROGRAMMER :
    RYOSUKE NAKAJIMA
  • 3D DESIGN & MODELING :
    TATSUYA MOTOKI
  • PRODUCER :
    SAKIKO YASUE
  • PLANNING & SOUND DIRECTION :
    MIYU HOSOI
  • SOUND PRODUCTION COMPANY :
    ONO SOKKI CO., LTD., TOKYO/ACOUSTICFIELD, INC., TOKYO/
    STUDIO ATLIO, TOKYO
  • SIMULATION SOUND DESIGN :
    JIRO KUBO (ACOUSTICFIELD, INC.)
  • SOUND ENGINEER :
    TOSHIHIKO KASAI (STUDIO ATLIO)
  • ASSISTANT SOUND ENGINEER :
    AKIHIRO IIZUKA (STUDIO ATLIO)
  • SOUND STUDIO PRODUCER :
    KOJI ISHIDA/LISA TAKAHASHI (ONO SOKKI CO., LTD)
  • RESEARCH SUPPORT :
    MARI HATTORI
  • SPECIAL SUPPORT :
    YASUHISA TOYOTA (NAGATA ACOUSTICS, TOKYO)
  • PRINT PRODUCTION COMPANY :
    NEWPORT., INC., TOKYO
  • DESIGNER :
    SATOSHI NOGUCHI (NEWPORT., INC.)/KURUMI FUJIWARA
  • EXHIBITION DESIGNER :
    KEI MURAYAMA/NAOTO ENDO
  • EXHIBITION WRITER :
    HIROSHI HASHIGUCHI
  • BACKGROUND OVERVIEW :
    OUR BRIEF WAS TO PUT ON AN EXHIBITION OF STRADIVARIUS INSTRUMENTS IN TOKYO, AND TO COUNTERACT NEGATIVE INTERNET PRESS GENERATED BY REPORTS THAT MODERN VIOLINS HAD BEEN RATED SUPERIOR TO STRADIVARIUS VIOLINS IN A BLIND TEST. STRADIVARIUS INSTRUMENTS ARE "LIVING INSTRUMENTS" THAT HAVE EVOLVED IN TANDEM WITH THE HALLS THEY HAVE BEEN PLAYED IN FOR OVER 300 YEARS. TO PROTECT THEIR REPUTATION, WE NEEDED TO CREATE A SPACE WHERE PEOPLE COULD DIRECTLY EXPERIENCE THE TRUE VALUE OF THE STRADIVARIUS SOUND.