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  • SUB CATEGORY :
    DIGITAL & INTERACTIVE DESIGN
  • COMPANY ENTERING :
    CHEIL WORLDWIDE INDIA, GURGAON
  • TITLE :
    THE GOOD VIBES PROJECT
  • BRAND :
    GOOD VIBES
  • ADVERTISER :
    SENSE INTERNATIONAL INDIA
  • AGENCY :
    CHEIL WORLDWIDE, GURGAON
  • CREATIVE DIRECTOR :
    VINOD SIVAN/VIJAY SIMHA VELLANKI
  • COPYWRITER :
    NISHITH SIDANA
  • ART DIRECTOR :
    KAILASH CHANDRA BHATT
  • OTHER CREATIVE CREDITS :
    ROHIT KUMAR
  • PHOTOGRAPHER :
    VINOD SIVAN
  • BACKGROUND OVERVIEW :
    ENTRY: THE FIRST, TWO-WAY COMMUNICATION TOOL FOR THE DEAFBLIND. BRIEF:  95% OF ALL LEARNING HAPPENS FROM SEEING AND HEARING.
    AS THE DEAFBLIND CAN DO NEITHER, THEY LIVE LIFE IN A VOID. WHILE THERE IS BRAILLE, IT’S NOT TWO-WAY LIKE TALKING OR CHATTING.
    SOLUTION: AFTER INTERACTING WITH THE DEAFBLIND AND THEIR CAREGIVERS, WE KNEW WE HAD OUR TASK CUT OUT—DESIGN A USER EXPERIENCE THAT REPLICATES ‘TOUCH & FEEL’ - THE ONLY FORM OF TWO-WAY COMMUNICATION USED BY THEM. IT HAD TO BE EASILY AVAILABLE, AND AFFORDABLE. THE ANSWER WAS THE SMARTPHONE. USING VIBRATIONS, WE FOUND A WAY TO CONVERT ENGLISH ALPHABETS INTO INPUT AND OUTPUT, ALL TACTILE. WITH THE GOOD VIBES APP, WE DUG DEEP AND EXPLORED A WHOLE NEW DIMENSION OF APP DESIGN:
    ONE THAT WORKS FOR THOSE WHO CAN’T SEE NOR HEAR. THE RESULT IS ‘INVISIBLE UI’ – PROBABLY THE FIRST OF ITS KIND. AND IT WORKS LIKE MAGIC.