HYUNDAI MOTORS DETERMINED TO SUPPORT BOTH 2018 PYEONGCHANG WINTER OLYMPICS AND PARALYMPICS AS A GLOBAL AUTO BRAND.
IT WAS A GREAT OPPORTUNITY TO COMMUNICATE WITH GLOBAL AUDIENCES, PROVIDING A BRAND PAVILION AT OUR OWN WINTER OLYMPICS. THE BRAND VISION OF THE FUTURE MOBILITY, ‘EQUAL FOR EVERYONE’, WAS ALSO TRULY CORRESPONDING TO THE OLYMPIC SPIRIT. INSTEAD OF FOCUSING ON DISPLAY OF PRODUCTS, HYUNDAI STRONGLY EMPHASIZED THE FUNDAMENTAL STORY OF HYDROGEN AS ECO-FRIENDLY ENERGY. SUCH DISTINGUISHED PLACE RECEIVED ATTENTIONS FROM INTERNATIONAL MEDIA AND FINESSE ITS WAY ONTO A MULTITUDE OF SOCIAL MEDIA FEEDS. SIGNIFICANTLY, THE EARNED MEDIA WAS VIEWED 493,000,000+ TIMES. WE BUILT THE WORLD’S DARKEST BUILDING IN PYEONGCHANG, COATED WITH VANTABLACK VBX2 WHICH ABSORBS 99% OF LIGHT. AS YOU APPROACH THE SURFACE OF BLACKNESS, 1,947 GLEAMING LEDS CREATE THREE DIMENSIONAL ILLUSION OF THE UNIVERSE, THE ORIGIN OF HYDROGEN. AS YOU STEP INSIDE, A VAST WHITE SPACE UNFOLDS AS THOUSANDS OF WATER DROPLETS MESMERIZINGLY COLLIDE AND SPLIT ON A PURE WHITE SURFACE.
THE WATER DROPLETS ARE PHYSICAL REPRESENTATIONS OF HYDROGEN,
AND VISITORS ARE ENCOURAGED TO PLAY WITH THE WATER CHANNELS. HYDROGEN IS REPRESENTED AS AN ENGINE THAT PUTS STATIC THINGS SUCH AS THE ARCHITECTURAL SPACE IN MOTION.