UNPACKED IS A GLOBAL LAUNCH EVENT SERIES OF SAMSUNG’S LATEST FLAGSHIP SMARTPHONE. IN AUGUST 2018, GALAXY NOTE9 UNPACKED WAS HELD IN BARCLAYS CENTER, NEW YORK. SEVERAL PRODUCTS INCLUDING NOTE9 WITH A NEW AND MORE POWERFUL BLUETOOTH ENABLED S-PEN, GALAXY WATCH AND GALAXY HOME, WERE PLANNED TO BE ANNOUNCED. THE WHOLE PRESENTATION OF THESE VARIOUS PRODUCTS NEEDED A VISUAL CONSISTENCY CENTERED AROUND THE S-PEN, THE KEY FEATURE WHICH NEEDED TO BE HIGHLIGHTED AT THIS UNPACKED. ALSO, IMMERSIVE EVENT EXECUTION AND CONTENT PRODUCTION WERE NEEDED TO IMPRESS MEDIA, PARTNERS AND NUMEROUS WORLDWIDE VIEWERS WATCHING ON LIVE STREAMING. THUS, WE DESIGNED A MULTI-SCREEN THAT EMBODIED THE S-PEN AND PRODUCED IMPACTFUL CONTENTS OPTIMIZED FOR THE SCREEN AND PRODUCT PRESENTATION. THE EVENT WAS EXTENSIVELY COVERED ON GLOBAL MEDIA, MARKING A SUCCESSFUL LAUNCH OF NOTE9 AND RECORDED HIGHEST VIEWS ON LIVE STREAMING OF ALL UNPACKED SERIES EVER.