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  • SUB CATEGORY :
    BEST USE OF FILM & AUDIO
  • COMPANY ENTERING :
    CHE PROXIMITY, MELBOURNE
  • TITLE :
    HEARPRINT
  • BRAND :
    COCHLEAR
  • ADVERTISER :
    COCHLEAR
  • AGENCY :
    CHE PROXIMITY, MELBOURNE
  • MANAGING DIRECTOR :
    DAVID HALTER
  • CHIEF EXECUTIVE OFFICER :
    CHRIS HOWATSON
  • CHIEF CREATIVE OFFICER :
    ANT WHITE
  • GROUP CREATIVE DIRECTOR :
    BRIAN JEFFERSON
  • ASSOCIATE CREATIVE DIRECTOR :
    LETIZIA BOZZOLINI/LISA ONEILL
  • SENIOR COPYWRITER :
    CAMERON BROWN
  • GROUP ACCOUNT DIRECTOR :
    MARIANA RICE
  • SENIOR ACCOUNT DIRECTOR :
    CHARLOTTE JONES
  • SENIOR ACCOUNT MANAGER :
    ALICE JAMIESON
  • A&I GENERAL MANAGER :
    SIMONE PIPKORN
  • MEDIA AGENCY :
    CHE PROXIMITY, MELBOURNE
  • SENIOR EXPERIENCE STRATEGIST :
    HANNAH GARCIA
  • PERFORMANCE MANAGER :
    ELLIOT TINDALE
  • PERFORMANCE EXECUTIVE :
    ELAINE YANG
  • EXPERIENCE MANAGER :
    RYAN TOWNSEND
  • FILM PRODUCTION COMPANY :
    THE GLUE SOCIETY, SYDNEY/WILL O'ROURKE, SYDNEY
  • MANAGING DIRECTOR/EXECUTIVE PRODUCER :
    MICHAEL RITCHIE
  • DIRECTOR :
    JONATHAN KNEEBONE
  • DIRECTOR OF PHOTOGRAPHY :
    ALEX HARROD
  • EXECUTIVE PRODUCER/HEAD OF PROJECTS :
    JOSH MULLENS
  • PRODUCER :
    ISABELLA VITELLI/JASMIN HELLIAR
  • SOUND PRODUCTION COMPANY :
    NOISE INTERNATIONAL, SYDNEY
  • SOUND DESIGNER :
    KATHLEEN BURROWS
  • THE BRIEF :
    OUR CAMPAIGN HAD TWO OBJECTIVES: OBJECTIVE #1: COMMERCIAL - ATTRACT 1,634 HIGHLY QUALIFIED LEADS INTO COCHLEAR’S SALES FUNNEL OVER 12 MONTHS. OBJECTIVE #2: PURPOSE - HELP TRANSFORM THE WAY PEOPLE UNDERSTAND AND TREAT HEARING LOSS.
  • THE STRATEGY :
    12% OF AUSTRALIANS SUFFER SOME SORT OF HEARING LOSS.
    AS HEARING DETERIORATES, IT TAKES SUFFERERS SEVEN YEARS ON AVERAGE TO SEEK HELP. THIS DELAY LEADS TO SOCIAL ISOLATION AND
    AN INCREASED LIKELIHOOD OF DEPRESSION AND COGNITIVE DECLINE. COCHLEAR, GLOBAL LEADER IN IMPLANTABLE HEARING SOLUTIONS, WANTS AUSTRALIANS TO UNDERSTAND, IDENTIFY AND ACT ON THEIR HEARING LOSS, BEFORE IT’S TOO LATE. WE NEEDED TO HELP PEOPLE ENGAGE WITH THEIR HEARING ABILITY AND SEEK SUPPORT EARLIER,
    AS IT HAD BECOME THE ‘INVISIBLE DISABILITY’.
  • THE EXECUTION & CRAFT :
    HEARPRINT CALIBRATES ONLINE AUDIO CONTENT TO YOUR UNIQUE HEARING ABILITY. HEARPRINT LAUNCHED ALONGSIDE TWO ONLINE DOCUMENTARIES. TO WATCH THE FILMS, PEOPLE SET THEIR HEAPRINT AGAINST FOUR FREQUENCIES – IDENTIFIED AS SOME OF THE MOST IMPORTANT FOR HUMAN HEARING – TO DEFINE WHETHER THEIR HEARING IS DEEMED ‘NORMAL’ OR ‘ABNORMAL’. THOSE WITH AN 'ABNORMAL' HEARPRINT WERE ENCOURAGED TO CONTACT COCHLEAR FOR A FREE CONSULTATION. HEARPRINT CAN BE DOWNLOADED ON YOUR CHROME BROWSER AND UPDATED OVER TIME, GIVING COCHLEAR A DIRECT VIEW OF HOW PEOPLE’S HEARING CHANGES, IDENTIFYING THE IDEAL TIME TO START A CONVERSATION ABOUT THEIR HEARING LOSS.
  • THE RESULT :
    RESULTS THREE MONTHS INTO THE 12-MONTH CAMPAIGN: • 1,020 HIGH-VALUE LEADS ARE ALREADY TALKING TO COCHLEAR EXPERTS ABOUT THE MOST RELEVANT TREATMENT PATH. THIS IS 62% OF OUR COMMERCIAL LEAD TARGET REACHED, IN JUST THREE MONTHS OF A 12-MONTH CAMPAIGN. • 5,307 HEARPRINTS SET, PROVIDING COCHLEAR WITH A VIEW OF THEIR HEARING ABILITY. • 59% (3,146) OF THE HEARPRINTS SET TO DATE HAVE BEEN IDENTIFIED AS 'ABNORMAL', INDICATING COCHLEAR COULD HELP. HEARPRINT HAS ALSO ATTRACTED ENORMOUS MEDIA INTEREST, SECURING MORNING TV, METRO NEWSPAPER, NATIONAL RADIO, ONLINE NEWS, AND INTERNATIONAL COVERAGE WITH AN ESTIMATED REACHED OF OVER 30 MILLION.
  • URL :
    https://hearprint.com/