• SUB CATEGORY :
    BEAUTY, HEALTH & PERSONAL CARE
  • COMPANY ENTERING :
    LEO BURNETT ISRAEL, TEL AVIV
  • TITLE :
    BEST BATHROOM FRIEND
  • BRAND :
    BBF
  • ADVERTISER :
    CHEMIPAL
  • AGENCY :
    LEO BURNETT ISRAEL, TEL AVIV
  • CHIEF EXECUTIVE OFFICER :
    ADAM POLACHEK
  • CHIEF CREATIVE OFFICER :
    AMI ALUSH
  • COPYWRITER :
    ELAD GAIZLER/CHEN FEDERING/OURIEL FERENCZ
  • ART DIRECTOR :
    OLGA VOROBIEVA
  • ACCOUNT DIRECTOR :
    IDIT ZUCKERMAN
  • ACCOUNT MANAGER :
    INNA TUBIN
  • ACCOUNT EXECUTIVE :
    ILANA PEISAKHIN
  • STRATEGIC PLANNING DIRECTOR :
    SHAI NISSENBOIM
  • AGENCY PRODUCER :
    SIMI BEN ZIKRI
  • ENGLISH SYNOPSIS :
    BBF – BEST BATHROOM FRIEND,IS A NEW BATHROOM SPRAY OWNED BY CHEMIPAL THAT WILL HELP YOUR LIES SMELL A LOT BETTER. IN THE HUMOROUS AD, A SERIES OF WOMEN RESPOND IN SONG TO THE QUESTION OF WHY THEY'RE TAKING SO LONG IN THE BATHROOM. THE EXCUSES START OFF SEMI-BELIEVABLE--BRUSHING THEIR TEETH, PUTTING ON MAKEUP OR DRYING THEIR HAIR--BUT THEN HEAD OFF INTO THE ABSURD-- RENOVATING, PLAYING TUBA AND TAP-DANCING. THE INNOVATIVE SPRAY WHICH IS APPLIED PRIOR TO POOPING, WILL COAT THE WATER’S SURFACE, PREVENT THE OFFENSIVE SMELLS FROM ESCAPING AND RELEASE AN AMAZING FRAGRANCE INSTEAD - ALLOWING YOU TO TELL YOUR MALE FRIEND ANYTHING YOU WANT BECAUSE THANKS TO BFF, HE’LL NEVER BE ABLE TO TELL WHAT YOU REALLY WERE UP TO IN THE BATHROOM.