SUB CATEGORY :

ELECTRONICS, HOUSEHOLD PRODUCTS, HOME APPLIANCES & FURNISHINGS

COMPANY ENTERING :

THE NINE SHANGHAI, SHANGHAI

TITLE :

KUNGFU WATER

BRAND :

VATTI / TRINITY HEALTHY DISHWASHER

ADVERTISER :

VATTI / TRINITY HEALTHY DISHWASHER

AGENCY :

THE NINE X INSIGHT GROUP, SHANGHAI

CHIEF CREATIVE OFFICER :

JODY XIONG

COPYWRITER :

CANDY CHEN

ART DIRECTOR :

JODY XIONG

DIGITAL CREATIVE DIRECTOR :

SAMSON XING

ACCOUNT DIRECTOR :

COBE LIU

ACCOUNT EXECUTIVE :

ALBERT WEI

MEDIA AGENCY :

INSIGHT GROUP, GUANGZHOU

MEDIA PLANNING DIRECTOR :

COBE LIU

FILM PRODUCTION COMPANY :

THE NINE, SHANGHAI

DIRECTOR :

JODY XIONG

FILM PRODUCER :

XIAO DONG

SPECIAL EFFECTS COMPANY :

PAFASSION LAB, SHANGHAI

ANIMATOR :

JOO TEOH/DAI BIN/WU BEIBEI/LI SHAOXIANG/SHANG YIN/ZHAO HAISHENG/
LI XIAOXIAN/ZHENG KESI/LIAN ZHIGAO/WANG PAN/WU MING

SPECIAL EFFECTS PRODUCER :

LILY JIN

SOUND PRODUCTION COMPANY :

SMILE STUDIO, SHANGHAI

ENGLISH SYNOPSIS :

VATTI'S TRINITY HEALTHY DISHWASHER CAN WASH AWAY LAYERS OF DIRT, THEY WANTED US TO CREATE AN INTERESTING FILM TO COMMUNICATE WITH CONSUMERS. WE CREATED A VIRTUAL HERO 'WATER MAN',
TO REPRESENT THE CLEANSING POWER OF WATER IN VATTI DISHWASHERS. WE ALSO CREATED OTHER HOLOGRAPHIC ANIMALS AS SYMBOLS OF LEFTOVER FOOD AND ALL KINDS OF STAINS ON DISHES. THROUGH MARTIAL ART MOVEMENTS, THE 'WATER MAN' POWERFULLY RINSED A FISH, WHICH LATER SPAT OUT A CHICKEN. THE CHICKEN THEN SPAT OUT A BULLFROG, WHICH SPAT OUT A PIG AND THE LIST GOES ON.
AT THE END OF THE FILM, THE 'WATER MAN' INCARNATED INTO A WATERSPOUT AND UNLEASHED ITS GREATEST POWER ON AN EEL,
AND THE EEL SPAT OUT A CLEAN WHITE PLATE AS THE TAGLINE 'WASH AWAY LAYERS OF DIRT' FADED IN. WITH A SENSE OF HUMOR AND EXAGGERATION, THE WHOLE ANIMATION SHOWED THE POWERFUL CLEANING FUNCTION OF VATTI'S DISHWASHER.

ENGLISH CONTEXT EXPLANATION :

VATTI'S TRINITY HEALTHY DISHWASHER / WASH AWAY LAYERS OF DIRT