• SUB CATEGORY :
    CORPORATE SOCIAL RESPONSIBILITY
  • COMPANY ENTERING :
    LEO BURNETT DUBAI, DUBAI
  • TITLE :
    DU #POSTWISELY - FALL
  • BRAND :
    DU TELECOM
  • ADVERTISER :
    DU TELECOM
  • AGENCY :
    LEO BURNETT DUBAI, DUBAI
  • CHIEF CREATIVE OFFICER :
    BECHARA MOUZANNAR
  • EXECUTIVE CREATIVE DIRECTOR :
    ANDRÉ NASSAR
  • CREATIVE DIRECTOR :
    RAFAEL AUGUSTO
  • COPYWRITER :
    ANTON MARAIS
  • ART DIRECTOR :
    RAFAEL AUGUSTO/DIÓ WENDERLY
  • ACCOUNT DIRECTOR :
    HAYTHAM DAYEH
  • ACCOUNT MANAGER :
    OMAR KISHK
  • ACCOUNT EXECUTIVE :
    MAHMOUD JABER
  • STRATEGIC PLANNER :
    DANIELLE JAMAL/POOJA BERI
  • PR COMPANY :
    MSL, DUBAI
  • AGENCY PRODUCER :
    SHEREEN MUSTAFA
  • OTHER CREATIVE CREDITS :
    JOHN SMEDDLE/SHADI KHERMASHO/RODRIGO RODRIGUES/
    BRUNO BOMEDIANO/ELHAM ABI RACHEL
  • MEDIA AGENCY :
    HEARTS & SCIENCE, DUBAI
  • MEDIA PLANNER :
    JONATHAN ASHTON/MARWA AL MALIK
  • FILM PRODUCTION COMPANY :
    BIG HAKUNA FILMS, DUBAI
  • DIRECTOR :
    ALI MOSTAFA
  • CINEMATOGRAPHER :
    MICHEL DIERICKX
  • POST-PRODUCTION COMPANY :
    BIG HAKUNA FILMS, DUBAI
  • SPECIAL EFFECTS COMPANY :
    OUTPOSTVFX UK, UK
  • SOUND PRODUCTION COMPANY :
    GOLDSTEIN, UK
  • ENGLISH SYNOPSIS :
    WE FOLLOW THE POINT-OF-VIEW OF A HOUSEKEEPER. WE FIND OURSELVES LOOKING IN A MIRROR, WHILE OUR EMPLOYER SCREAMS AT US FROM ANOTHER ROOM IN THE APARTMENT. WE ARE DEEPLY DEPRESSED. STILL IN POV WE WALK OUT ONTO A BALCONY. OUR EMPLOYER BURSTS INTO THE ROOM HURLING ABUSIVE WORDS AT US. DESPERATELY WE CLIMB ONTO THE RAILING OF THE BALCONY AND SEE THAT WE ARE SEVERAL FLOORS ABOVE GROUND. IT’S DANGEROUSLY HIGH. STILL OUR EMPLOYER DOESN’T BACK OFF. INSTEAD SHE TAKES OUT HER MOBILE PHONE AND STARTS TO FILM US, CONTINUING TO HUMILIATE US. WE PANIC AND SLIP. ONLY NOW, THE EMPLOYER STARTS TO PANIC, BUT SHE CONTINUES TO FILM. AS WE FALL TO OUR DEATH, THE POV CHANGES FROM US TO THE EMPLOYER, AND THE VIEWER SEES OUR LIFELESS BODY LYING ON THE GROUND. WE CUT TO A SUPER: IF IT WERE YOUR PAIN, WOULD YOU SHARE IT? #POSTWISELY
  • ENGLISH CONTEXT EXPLANATION :
    IN THE MIDDLE EAST, SERVICE STAFF ARE NOT ALWAYS TREATED WELL, OFTEN SEEN AS INFERIOR. STORIES OF LABOR ABUSE OFTEN SURFACE ON SOCIAL MEDIA. SO BEYOND TACKLING THE ISSUE OF PEOPLE FILMING TRAGEDIES INSTEAD OF TAKING STEPS TO HELP, THIS FILM INDIRECTLY TOUCHES ON A SECONDARY SOCIAL ISSUE.