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SUB CATEGORY :
INTERNET FILM: BEAUTY, HEALTH & PERSONAL CARE
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COMPANY ENTERING :
LOBSTER & CO COMPANY LIMITED,
BANGKOK
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TITLE :
FOREVER
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BRAND :
ELE THAILAND
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ADVERTISER :
LOBSTER & CO COMPANY LIMITED
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AGENCY :
LOBSTER & CO COMPANY LIMITED,
BANGKOK
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CHIEF CREATIVE OFFICER :
BONGKOCHATORN NAKSAWAT
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EXECUTIVE CREATIVE DIRECTOR :
BONGKOCHATORN NAKSAWAT
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CREATIVE DIRECTOR :
BONGKOCHATORN NAKSAWAT
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COPYWRITER :
BONGKOCHATORN NAKSAWAT
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ART DIRECTOR :
PAKKAPAN PHA-OBLEK
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STRATEGIC PLANNING MANAGER :
BONGKOCHATORN NAKSAWAT
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STRATEGIC PLANNER :
BONGKOCHATORN NAKSAWAT
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MEDIA AGENCY :
IPG MEDIABRANDS, BANGKOK
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MEDIA PLANNING DIRECTOR :
PIM-UMA JANETUMNUGUL
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MEDIA PLANNING MANAGER :
PIM-UMA JANETUMNUGUL
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FILM PRODUCTION COMPANY :
PHENOMENA CO., LTD., BANGKOK
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DIRECTOR :
THANONCHAI SORNSRIWICHAI
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CINEMATOGRAPHER :
PHALANON PHOLCHAWAPORN
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EXECUTIVE PRODUCER :
PATCHARAPORN LIEWPAIROJ
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POST-PRODUCTION COMPANY :
MATAD CO., LTD., BANGKOK
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EDITOR :
MANOP BOONWIPAS
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SPECIAL EFFECTS COMPANY :
EDITTIDE CO,LTD, BANGKOK
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SOUND PRODUCTION COMPANY :
CINE DIGITAL SOUND STUDIO CO., LTD., BANGKOK
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SOUND DESIGNER :
CHUMPOL SEPSAWASDI
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MUSIC COMPOSER :
TERDSAK JANPAN
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ENGLISH SYNOPSIS :
AS TIME PASSES, EVERYTHING CHANGES. SO DOES A MAN’S HEART.
THE STORY TAKES PLACE AT A SCHOOL REUNION WHERE OLD FRIENDS GATHER ENJOYING THE “RHYTHMIC DANCE” OF THAI OLDIE HIT
“YOUR HEART MY HEART”. THE SONG IS ABOUT A MAN’S PROMISE TO HIS WOMAN THAT HIS LOVE IS FOREVER. JUST LIKE THE SONG, THE COUPLE AT THE REUNION SHARES THE SAME PROMISE. HOWEVER, AS TIME PASSES, EVERYONE BECOMES OLD EXCEPT ONE OF HIS WIFE’S FRIENDS, WHO TAKES CARE OF HER BEAUTY USING THE SKINCARE PRODUCT. HENCE,
THE MAN LOSES TO THIS LADY’S UNCHANGED BEAUTY AND FALLS FOR HER. THE NEXT PART, THROUGH THAI HUMOR, IS TO EMPHASIS THE IMPORTANCE OF MAKING AN ADVERTISEMENT -IT NEEDS TO ENSURE THE AUDIENCE REMEMBERS THE PRODUCT NAME. AT THE “BEHIND-THE-SCENE” ARGUMENT WITH CREATIVE TEAM, THE PRODUCT OWNER INSISTS THE AD SHOULD BE FUN AND THE PRODUCT NAME SHOULD GO STRAIGHT TO VIEWERS’ MIND
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ENGLISH CONTEXT EXPLANATION :
IN THAILAND, NOWADAYS THERE ARE A GREAT NUMBER OF NEW SKINCARE BRANDS EMERGING. ONLINE ADVERTISING COMPETITION IS STRONGER THAN EVER. THAIS LOVE HUMOR BUT THEY ARE IMPATIENT WITH VERY SHORT ATTENTION AS THEY OFTEN SKIP THROUGH ALL THE ADS.
ELE BREAK THE RULES OF CONSERVATIVE SKINCARE ADS BY USING THAI HUMOUR TO BE DISTINGUISHED FROM HUNDREDS OF ONLINE SKINCARE PRODUCT ADS AND CATCH THE VIEWERS’ ATTENTION RIGHT AT FIRST SIGHT.
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