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SUB CATEGORY :
INTERNET FILM: ELECTRONICS, HOUSEHOLD PRODUCTS, HOME APPLIANCES & FURNISHINGS
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COMPANY ENTERING :
HAKUHODO KETTLE INC., TOKYO
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TITLE :
GOOGLE HOME MINI LOVES CATS
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BRAND :
GOOGLE HOME MINI
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ADVERTISER :
GOOGLE
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AGENCY :
HAKUHODO KETTLE INC., TOKYO/
HAKUHODO INC., TOKYO
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FILM PRODUCTION COMPANY :
CONNECTION, TOKYO/TOHOKUSHINSHA FILM CORPORATION, TOKYO
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POST-PRODUCTION COMPANY :
DIGITAL GARDEN INC., TOKYO
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SPECIAL EFFECTS COMPANY :
DIGITAL GARDEN INC., TOKYO
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SOUND PRODUCTION COMPANY :
TOMMY ZEE, PORLAND
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ENGLISH SYNOPSIS :
A PROMOTIONAL VIDEO TO GENERATE BUZZ AMONG CAT LOVERS ABOUT GOOGLE HOME MINI. BY CREATING A COLLAGE OF HAPPY MOMENTS THAT WERE ENHANCED BY GOOGLE HOME MINI, WE AIMED TO SHOW HOW GOOGLE HOME MINI WAS A MUST-HAVE FOR CAT OWNERS. THE VIDEO FOCUSED ON CUTE CAT ANTICS THAT CAT OWNERS ARE ALL TOO FAMILIAR WITH, AND THE AFFECTIONATE GAZES OF THEIR OWNERS. WE GAINED THE INSIGHT THAT CATS WERE REGARDED AS PART OF THE FAMILY, AND AIMED TO BUILD A CONNECTION BETWEEN THE TARGET AND THE BRAND. AS A RESULT, WE WERE ABLE TO SUCCESSFULLY CONVEY TO CAT LOVERS HOW GOOGLE HOME MINI CAN ENHANCE HAPPY AND IRREPLACEABLE FAMILY MOMENTS.
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ENGLISH CONTEXT EXPLANATION :
ACCORDING TO THE LATEST STATISTICS PUBLISHED IN DECEMBER 2017 BY THE JAPAN PET FOOD ASSOCIATION, THERE ARE APPROXIMATELY 8,920,000 PET DOGS AND 9,526,000 PET CATS IN JAPAN WITH OWNERS IN THEIR TWENTIES TO SEVENTIES. THE NUMBER OF CATS EXCEEDED THE NUMBER OF DOGS, MAKING CATS THE MOST POPULAR PET IN JAPAN. THIS ALSO TRANSLATES TO APPROXIMATELY 5,440,000 HOUSEHOLDS WITH PET CATS. FROM A MARKETING PERSPECTIVE, REACHING OUT TO THIS AUDIENCE HAD THE POTENTIAL TO GREATLY BOOST SALES OF GOOGLE HOME MINI.
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