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SUB CATEGORY :
INTERNET FILM: FINANCE, COMMERCIAL PUBLIC SERVICES, BUSINESS PRODUCTS & SERVICES
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COMPANY ENTERING :
SUN-AD COMPANY LIMITED, TOKYO
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TITLE :
ENJOY SCHOOL DAYS!
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BRAND :
GAKUWARI CAMPAIGN
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ADVERTISER :
NTT DOCOMO, INC.
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AGENCY :
SUN-AD COMPANY LIMITED, TOKYO
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CREATIVE DIRECTOR :
ERIKO TSUCHIYA
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COPYWRITER :
YOKO KATANO
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ART DIRECTOR :
ERIKO TSUCHIYA
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ACCOUNT EXECUTIVE :
YOSHIKAZU NAKATA/RYUJI SATO
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FILM PRODUCTION COMPANY :
SUN-AD COMPANY LIMITED, TOKYO
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DIRECTOR :
TAKUMA AOMATSU
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CINEMATOGRAPHER :
HIROTAKA YATABE
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GAFFER :
KOJI YAMAMOTO
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PRODUCTION DESIGNER :
ERIKO TSUCHIYA
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FILM PRODUCER :
GEN KIMURA
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PRODUCTION MANAGER :
YOSUKE FUKUCHI
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POST-PRODUCTION COMPANY :
SUN-AD COMPANY LIMITED, TOKYO
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EDITOR :
MIKIO KOIBUCHI
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COLORIST :
MIKIO KOIBUCHI
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SPECIAL EFFECTS COMPANY :
SUN-AD COMPANY LIMITED, TOKYO
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VISUAL EFFECTS :
MIKIO KOIBUCHI
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SOUND PRODUCTION COMPANY :
LADER PRODUCTION/1991, TOKYO
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SOUND DESIGNER :
YUJI NAMIKI/SAORI KITAMURA
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SOUND STUDIO PRODUCER :
RYO HARADA
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MUSIC COMPOSER :
YUJI NAMIKI
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ENGLISH SYNOPSIS :
THE SETTING IS IN A HIGH SCHOOL. AFTER CLASS, SOME FRIENDS ARE TAKING PICTURES IN THE CLASSROOM WITH AN IPHONE. WHEN THEY CHECK THE PICTURES THEY TOOK IN THE IPHONE'S CAMERA ROLL,
IT SUDDENLY TURNS INTO A STOP MOTION VIDEO. WE GET A FIRST-PERSON VIEW OF ONE STUDENT HOLDING THE IPHONE AS SHE WALKS AROUND THE SCHOOL. MEANWHILE, A FANTASTICAL STORY DEVELOPS AS HER HAND'S FINGER SWIPES THE CAMERA ROLL ON THE IPHONE SHE IS LOOKING AT.
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ENGLISH CONTEXT EXPLANATION :
IN A JAPANESE SCHOOL, YOU COULD ALWAYS FIND AT LEAST ONE KID IN CLASS DRAWING A FLIP BOOK WITH THE CORNER OF A TEXTBOOK'S PAGES. TIMES HAVE CHANGED, BUT EVEN NOW THERE ARE STILL STUDENTS LIKE THAT. AS PROOF, IN 2013 OR SO, WHEN JAPANESE HIGH SCHOOLERS STARTED CARRYING SMARTPHONES, THEY BEGAN TAKING PICTURES OF PEOPLE JUMPING AWAY FROM ONE OTHER PERSON TO IMITATE WHEN "DRAGON BALL" CHARACTER PICCOLO SHOOTS HIS SPECIAL BEAM CANNON, OR MAKANKŌSAPPŌ. THIS BECAME A POPULAR TREND.
AS AN EXTENSION OF THAT ART, THIS VIDEO IS A STOP MOTION ANIMATION WITH AN IPHONE CAMERA ROLL THAT WE PRODUCED WITH THE GOAL OF MAKING THE FEATURE INTO A FUN COMMUNICATION TOOL FOR HIGH SCHOOLERS.
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