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SUB CATEGORY :
VIRAL VDO
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COMPANY ENTERING :
PUBLICIS SINGAPORE, SINGAPORE
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TITLE :
ONE IN A MILLION
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BRAND :
VICKS INDIA
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ADVERTISER :
P&G
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AGENCY :
PUBLICIS SINGAPORE, SINGAPORE
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CHIEF CREATIVE OFFICER :
AJAY VIKRAM
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COPYWRITER :
MIHIR DHAIRYAWAN/JOCELYN CHABANIS
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ART DIRECTOR :
EUGENE PUA
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ACCOUNT DIRECTOR :
NATALIE VANDER VORST/PRACHI PARTAGALKAR/JESSICA GELI/
MANINDER BALI
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STRATEGIC PLANNING DIRECTOR :
ED BOOTY
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STRATEGIC PLANNING MANAGER :
JOSH ROTH
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AGENCY PRODUCER :
LOLITA HAM/DEEPA LIMAYE
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OTHER CREATIVE CREDITS :
VANESSA CHUA/ADLI JUMAT
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MEDIA AGENCY :
MSL 20:20, MUMBAI
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FILM PRODUCTION COMPANY :
OFFROAD FILMS, MUMBAI
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DIRECTOR :
ANAND GANDHI
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CINEMATOGRAPHER :
DAVID FOULKES
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PRODUCTION DESIGNER :
NITIN ZIHANI
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EXECUTIVE PRODUCER :
KHALIL BACHOOALI
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FILM PRODUCER :
FAHAD PATHAN/ABHIRAMA KANEKAR
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POST-PRODUCTION COMPANY :
OFFROAD FILMS, MUMBAI
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SPECIAL EFFECTS COMPANY :
OFFROAD FILMS, MUMBAI
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SOUND PRODUCTION COMPANY :
OFFROAD FILMS, MUMBAI
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ENGLISH SYNOPSIS :
THE FILM NARRATES THE STORY OF A YOUNG GIRL CALLED NISHA, WHO SUFFERS FROM ONE OF THE WORLD’S RAREST SKIN CONDITIONS.
IT CAPTURES HER GRIT AND DETERMINATION TO FIGHT AGAINST ALL ODDS, TO BE COUNTED AS AN EQUAL IN A WORLD THAT LOOKS AT HER DIFFERENTLY. ALL OF THIS, WITH THE SUPPORT OF THE TWO MOST IMPORTANT PEOPLE IN HER LIFE, WHO HAVE GIVEN HER THE LOVE AND CARE SHE DESERVES. THE FILM HAS GARNERED OVER 31.5 MILLION VIEWS. IN TOTAL, THE COVERAGE OF THE CAMPAIGN HAS REACHED 243.6MILLION SINCE LAUNCH DATE. THE STORY WAS PICKED UP BY NATIONAL AND INTERNATIONAL NEWS NETWORKS AND WAS DISCUSSED ONLINE BY THE FAMOUS AND THE INFLUENTIAL LIKE INDIA'S EX CRICKET CAPTAIN GAUTAM GAMBHIR, YUZVENDRA CHAHAL, MAHESH BHUPATHI, SOHA ALI KHAN, RAJKUMMAR RAO, SHRIYA SARAN, KUNAL KHEMU, ETC.
TO DATE, WE HAVE AT LEAST USD $42.8MILLION OF EARNED MEDIA.
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ENGLISH CONTEXT EXPLANATION :
THERE ARE 29.6 MILLION ORPHANS IN INDIA. HOWEVER, ONLY A FEW GET ADOPTED EVERY YEAR. MOST PEOPLE WHO ADOPT, PREFER ADOPTING MALE CHILDREN. FEMALES STAND A SMALLER CHANCE OF GETTING ADOPTED. IF THE GIRL IS DARK-SKINNED, THE CHANCES DIMINISH EVEN FURTHER. AND AS THE NUMBERS IN THE FILM SHOW, DISABLED CHILDREN HAVE ALMOST A NEGLIGIBLE CHANCE OF GETTING ADOPTED.
VICKS BELIEVES THAT EVERYONE DESERVES TO FEEL WHAT IT MEANS TO BE CARED FOR AND TO CARE FOR SOMEONE. TO EXPERIENCE THE DIFFERENCE IT MAKES IN YOUR LIFE, TO HAVE SOMEONE THAT WILL UNCONDITIONALLY LOVE YOU AND CARE FOR YOU. IN THE HOPE THAT YOU, AT YOUR TURN, CAN DO THE SAME AND TRANSFORM SOMEONE'S LIFE WITH THE #TOUCHOFCARE. VICKS HAS NOW CREATED A TOUCH OF CARE FUND TO HONOUR EXTRAORDINARY STORIES OF CARE, THE LINK FOR WHICH WAS HIGHLIGHTED AS AN YOUTUBE ANNOTATION.
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