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  • SUB CATEGORY :
    USE OF DIGITAL TECHNOLOGY
  • COMPANY ENTERING :
    CHE PROXIMITY, MELBOURNE
  • TITLE :
    HEARPRINT
  • BRAND :
    COCHLEAR
  • ADVERTISER :
    COCHLEAR
  • AGENCY :
    CHE PROXIMITY, MELBOURNE
  • MANAGING DIRECTOR :
    DAVID HALTER
  • CHIEF EXECUTIVE OFFICER :
    CHRIS HOWATSON
  • CHIEF CREATIVE OFFICER :
    ANT WHITE
  • GROUP CREATIVE DIRECTOR :
    BRIAN JEFFERSON
  • ASSOCIATE CREATIVE DIRECTOR :
    LETIZIA BOZZOLINI/LISA ONEILL
  • SENIOR COPYWRITER :
    CAMERON BROWN
  • CREATIVE TECHNOLOGIST :
    MATTHEW WHITE/PATRIK FAGARD
  • SENIOR DIGITAL DESIGNER :
    SEBASTIAN PEREZ DE ARCE
  • TECHNICAL DIRECTOR :
    MATTHEW ROSE
  • HEAD OF DESIGN :
    JASON YOUNG
  • SENIOR DESIGNER :
    VANESSA SAPORITO
  • GROUP ACCOUNT DIRECTOR :
    MARIANA RICE
  • SENIOR ACCOUNT DIRECTOR :
    CHARLOTTE JONES
  • SENIOR ACCOUNT MANAGER :
    ALICE JAMIESON
  • A&I GENERAL MANAGER :
    SIMONE PIPKORN
  • MEDIA AGENCY :
    CHE PROXIMITY, MELBOURNE
  • SENIOR EXPERIENCE STRATEGIST :
    HANNAH GARCIA
  • PERFORMANCE MANAGER :
    ELLIOT TINDALE
  • PERFORMANCE EXECUTIVE :
    ELAINE YANG
  • EXPERIENCE MANAGER :
    RYAN TOWNSEND
  • FILM PRODUCTION COMPANY :
    THE GLUE SOCIETY, SYDNEY/WILL O'ROURKE, SYDNEY
  • MANAGING DIRECTOR/EXECUTIVE PRODUCER :
    MICHAEL RITCHIE
  • DIRECTOR :
    JONATHAN KNEEBONE
  • DIRECTOR OF PHOTOGRAPHY :
    ALEX HARROD
  • EXECUTIVE PRODUCER/HEAD OF PROJECTS :
    JOSH MULLENS
  • PRODUCER :
    ISABELLA VITELLI/JASMIN HELLIAR
  • SOUND PRODUCTION COMPANY :
    NOISE INTERNATIONAL, SYDNEY
  • SOUND DESIGNER :
    KATHLEEN BURROWS
  • ENGLISH CONTEXT EXPLANATION :
    12% OF AUSTRALIANS SUFFER FROM HEARING LOSS, THIS NUMBER’S EXPECTED TO DOUBLE OVER THE COMING DECADES. AS HEARING DETERIORATES, IT TAKES SUFFERERS SEVEN YEARS ON AVERAGE TO SEEK HELP. THIS DELAY LEADS TO SOCIAL ISOLATION, REDUCED QUALITY OF LIFE AND AN INCREASED LIKELIHOOD OF DEPRESSION AND COGNITIVE DECLINE.   COCHLEAR, GLOBAL LEADER IN IMPLANTABLE HEARING SOLUTIONS, WANTS AUSTRALIANS TO UNDERSTAND, IDENTIFY AND ACT ON THEIR HEARING LOSS, BEFORE IT’S TOO LATE. HEARPRINT IS SOFTWARE THAT CALIBRATES ALL ONLINE CONTENT TO YOUR UNIQUE HEARING ABILITY. PEOPLE SET THEIR HEARPRINT AGAINST FOUR FREQUENCIES– IDENTIFIED AS SOME OF THE MOST IMPORTANT FOR HUMAN HEARING–
    TO DEFINE WHETHER THEIR HEARING IS DEEMED ‘NORMAL’ OR ‘ABNORMAL’. PEOPLE WITH 'ABNORMAL' HEARPRINTS WERE OFFERED A FREE CONSULTATION WITH COCHLEAR. HEARPRINT CAN BE UPDATED OVER TIME, GIVING COCHLEAR A DIRECT VIEW IF PEOPLE’S HEARING CHANGES, IDENTIFYING THE IDEAL TIME TO START A CONVERSATION ABOUT THEIR HEARING LOSS.
  • URL :
    https://hearprint.com/