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SUB CATEGORY :
USE OF DIGITAL TECHNOLOGY
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COMPANY ENTERING :
HAKUHODO INC., TOKYO
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TITLE :
DEEP LEARNING JAPAN
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BRAND :
RETRIP
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ADVERTISER :
TRIPPIECE
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AGENCY :
HAKUHODO INC., TOKYO/SIX INC., TOKYO
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EXECUTIVE CREATIVE DIRECTOR :
TOMOHIKO HAYASHI
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CREATIVE DIRECTOR :
YUKI KUNO
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COPYWRITER :
RYOJI TAKAHASHI
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ART DIRECTOR :
MAI KATADA
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BACK END ENGINEER :
TOMA NEGISHI
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STRATEGIC PLANNER :
KAI TAKEUCHI
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PLANNER :
HIROTO OBUCHI/AYAKA MIMURA
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POST-PRODUCTION COMPANY :
MONOPO, TOKYO/KARASU INC., TOKYO/INTIAL INC., TOKYO
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WEB DIRECTOR/FRONT-END ENGINEER :
RYO MIYAKAWA
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WEB DESIGNER/PR DIRECTOR :
YURIKA MATSUMURA
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PR PLANNER :
MIZUKI NISHIDA
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SPECIAL EFFECTS COMPANY :
HAKUHODO I-STUDIO INC., TOKYO
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ENGLISH CONTEXT EXPLANATION :
JAPANESE PEOPLE DON’T REALLY KNOW ABOUT TRAVEL DESTINATIONS IN JAPAN, ESPECIALLY SCENIC ONES. AS PART OF A BRANDING INITIATIVE, RETRIP SET OUT TO DO SOMETHING ABOUT THIS. BASED ON A STRATEGY OF REVEALING SCENIC SPOTS IN JAPAN THAT RESEMBLE SIMILAR SCENIC SPOTS AROUND THE WORLD, THE COMPANY DEVELOPED A WEB-BASED SYSTEM THAT EMPLOYED AI AND DEEP LEARNING TECHNOLOGIES. IN THE MONTH SINCE ITS UNVEILING, THE SYSTEM HAS BEEN USED OVER 10,000 TIMES BY PEOPLE IN 40 COUNTRIES AND TERRITORIES, INCLUDING JAPAN, ACHIEVING MORE THAN 310,000 SOCIAL IMPRESSIONS, AND INTRODUCING 300 SCENIC LOCATIONS THROUGHOUT JAPAN.
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