SUB CATEGORY :

LOTUS ROOTS

COMPANY ENTERING :

PUBLICIS SINGAPORE, SINGAPORE

TITLE :

ONE IN A MILLION

BRAND :

VICKS INDIA

ADVERTISER :

P&G

AGENCY :

PUBLICIS SINGAPORE, SINGAPORE

CHIEF CREATIVE OFFICER :

AJAY VIKRAM

COPYWRITER :

MIHIR DHAIRYAWAN/JOCELYN CHABANIS

ART DIRECTOR :

EUGENE PUA

ACCOUNT DIRECTOR :

NATALIE VANDER VORST/PRACHI PARTAGALKAR/
JESSICA GELI/MANINDER BALI

STRATEGIC PLANNING DIRECTOR :

ED BOOTY

STRATEGIC PLANNING MANAGER :

JOSH ROTH

AGENCY PRODUCER :

LOLITA HAM/DEEPA LIMAYE

OTHER CREATIVE CREDITS :

VANESSA CHUA/ADLI JUMAT

MEDIA AGENCY :

MSL 20:20, MUMBAI

FILM PRODUCTION COMPANY :

OFFROAD FILMS, MUMBAI

DIRECTOR :

ANAND GANDHI

CINEMATOGRAPHER :

DAVID FOULKES

PRODUCTION DESIGNER :

NITIN ZIHANI

EXECUTIVE PRODUCER :

KHALIL BACHOOALI

FILM PRODUCER :

FAHAD PATHAN/ABHIRAMA KANEKAR

POST-PRODUCTION COMPANY :

OFFROAD FILMS, MUMBAI

SPECIAL EFFECTS COMPANY :

OFFROAD FILMS, MUMBAI

SOUND PRODUCTION COMPANY :

OFFROAD FILMS, MUMBAI

CULTURAL CONTEXT EXPLANATION :

IN INDIA, BEING BORN DISABLED OR HAVING A DISABLED CHILD IS CONSIDERED AS A MISFORTUNE, A KIND OF PAYBACK FOR 'BAD KARMA'
IN THE PREVIOUS LIFETIME. ALSO, WITH LACK OF FACILITIES OR INFRASTRUCTURE IN THE COUNTRY FOR THE DISABLED, IT BECOMES DIFFICULT FOR THE DISABLED TO LEAD A NORMAL LIFE. IN SUCH CIRCUMSTANCES, THE IDEA THAT SOMEONE CAN WILLINGLY ADOPT,
AND TAKE RESPONSIBILITY OF A DISABLED CHILD IS UNFATHOMABLE FOR MOST. WHICH IS WHAT MAKES THIS STORY THAT MUCH MORE INSPIRING AS IS EVIDENT EVEN IN THE COMMENTS SECTION OF THE FILM ON YOUTUBE, WHERE SOME PEOPLE HAVE EVEN PLEDGED TO ADOPT A DISABLED CHILD. THIS STORY OF LOVE AND CARE BREAKS CULTURAL NORMS AND FORCES ONE TO SHED PREJUDICES AGAINST DISABLED CHILDREN. IT TEACHES YOU TO ACCEPT THEM AS YOU WOULD ANY OTHER CHILD.

ENGLISH SYNOPSIS :

THE FILM NARRATES THE STORY OF A YOUNG GIRL CALLED NISHA,
WHO SUFFERS FROM ONE OF THE WORLD’S RAREST SKIN CONDITIONS.
IT CAPTURES HER GRIT AND DETERMINATION TO FIGHT AGAINST ALL ODDS, TO BE COUNTED AS AN EQUAL IN A WORLD THAT LOOKS AT HER DIFFERENTLY. ALL OF THIS, WITH THE SUPPORT OF THE TWO MOST IMPORTANT PEOPLE IN HER LIFE, WHO HAVE GIVEN HER THE LOVE AND CARE SHE DESERVES. KEEPING THE CONCEPT AND THE SUBJECT IN MIND, THE FILM WAS SCRIPTED AND SHOT IN A MORE NATURALISTIC WAY, MAKING SURE THERE WAS REALISM IN THE PORTRAYAL OF THE SUBJECT'S LIFE EVENTS.

ENGLISH CONTEXT EXPLANATION :

THERE ARE 29.6 MILLION ORPHANS IN INDIA. HOWEVER, ONLY A FEW GET ADOPTED EVERY YEAR. MOST PEOPLE WHO ADOPT PREFER ADOPTING MALE CHILDREN. FEMALES STAND A SMALLER CHANCE OF GETTING ADOPTED. IF THE GIRL IS DARK-SKINNED, THE CHANCES DIMINISH EVEN FURTHER. AND FOR THE REASONS MENTIONED ABOVE, DISABLED CHILDREN HAVE ALMOST A NEGLIGIBLE CHANCE OF GETTING ADOPTED. VICKS BELIEVES THAT EVERYONE DESERVES TO FEEL WHAT IT MEANS TO BE CARED FOR AND TO CARE FOR SOMEONE. TO EXPERIENCE THE DIFFERENCE IT MAKES IN YOUR LIFE, TO HAVE SOMEONE THAT WILL UNCONDITIONALLY LOVE YOU AND CARE FOR YOU. IN THE HOPE THAT YOU, AT YOUR TURN, CAN DO THE SAME AND TRANSFORM SOMEONE'S LIFE WITH THE #TOUCHOFCARE. VICKS HAS NOW CREATED A TOUCH OF CARE FUND TO HONOUR EXTRAORDINARY STORIES OF CARE, THE LINK FOR WHICH WAS HIGHLIGHTED AS AN YOUTUBE ANNOTATION.

URL :

https://www.youtube.com/watch?v=8VKlWQgSYyA