• SUB CATEGORY :
    LOTUS ROOTS
  • COMPANY ENTERING :
    PETCH, MANILA
  • TITLE :
    ALIENATION
  • BRAND :
    MAX'S RESTAURANT
  • ADVERTISER :
    MAX'S GROUP INC.
  • AGENCY :
    PETCH, MANILA
  • CHAIRMAN :
    ANDREW PETCH
  • CHIEF CREATIVE OFFICER :
    ANDREW PETCH
  • CREATIVE DIRECTOR :
    RACHEL VILLANUEVA
  • COPYWRITER :
    RACHEL VILLANUEVA
  • ART DIRECTOR :
    JEREEK ESPIRITU
  • ACCOUNT DIRECTOR :
    LULU MERIGUET
  • FILM PRODUCTION COMPANY :
    FILM PABRIKA, MANILA
  • DIRECTOR :
    JOEL LIMCHOC
  • CINEMATOGRAPHER :
    DIX BUHAY
  • PRODUCTION DESIGNER :
    ADELINA LUENG
  • EXECUTIVE PRODUCER :
    PHOEBE NEDIA/JING LOPEZ/MARIVIC SAN JUAN
  • FILM PRODUCER :
    JEM LIM/ROBERT SENA (JUST ADD WATER)
  • POST-PRODUCTION COMPANY :
    RIOT, MANILA
  • EDITOR :
    BIEN FELIX
  • COLORIST :
    MUSSE CRUZ (BAREBONES)
  • SPECIAL EFFECTS COMPANY :
    RIOT, MANILA
  • 2D :
    DARYLL APAGA/RAYMOND RIC TAN/MIKE VALDEZ
  • 3D :
    DONDI FERNANDEZ/GEODI SAN PEDRO/JOEY MARIANO/JEM MAGAY
  • SOUND PRODUCTION COMPANY :
    HIT PRODUCTIONS INC., MANILA
  • SOUND DESIGNER :
    BOGS JUGO/TARA LIM
  • MUSIC COMPOSER :
    ROBBIE FACTORAN
  • CULTURAL CONTEXT EXPLANATION :
    MAX’S RESTAURANTS HAVE BEEN CATERING TO FILIPINO FAMILIES SINCE 1945 NOW IN 2018, FILIPINO FAMILIES HAVE CHANGED. THEY ARE NO LONGER JUST MADE UP OF DAD, MOM AND TWO KIDS. THERE ARE NOW INTER-RACIAL FAMILIES. SINGLE PARENT FAMILIES. GRANDPARENTS RAISING GRANDCHILDREN BECAUSE PARENTS ARE WORKING ABROAD. NUNS RAISING ORPHANS. GAY AND LESBIAN FAMILIES. AND EVEN GROUPS OF FRIENDS WHO REFER TO THEMSELVES AS “FAM-BAMS” AND “FRAMILIES”. HOWEVER, THE PHILIPPINES IS STILL A VERY CONSERVATIVE AND RELIGIOUS COUNTRY. AND NOT EVERY KIND OF FAMILY IS ACCEPTED BY ALL FILIPINOS - AND ARE THUS ALIENATED. SO, WE CREATED A FILM TO TELL ALL FILIPINOS THAT’S IT’S TIME WE END ALIENATION. AND WELCOME EVERY KIND OF FAMILY. JUST LIKE MAX’S DO IN THEIR RESTAURANTS.
    SO WE SHOWED A FAMILY OF ALIENS WHO LAND IN THE PHILIPPINES,
    ARE ALIENATED BY THE MASSES, THEN FINALLY WELCOMED INTO A MAX'S RESTAURANT.
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