SUB CATEGORY :

LOTUS ROOTS

COMPANY ENTERING :

GO-JEK INDONESIA, JAKARTA

TITLE :

#ANAKBANGSABISA

BRAND :

GOJEK

ADVERTISER :

GOJEK

AGENCY :

GOJEK CREATIVE LABS, JAKARTA

VICE PRESIDENT BRAND MARKETING :

CISSYLIA STEFANI VAN LEEUWEN

EXECUTIVE CREATIVE DIRECTOR :

VJ ANAND

CREATIVE DIRECTOR :

BAHARI CHANDRA K

GROUP HEAD :

DAFI ALFADILA

COPYWRITER :

KARUNIA SEJAHTERA ZULWIN/ANASTASIA MARIAM FERDIANA

ART DIRECTOR :

RICKY KAYORI

DESIGNER :

PARMUDITHO WAHYUDHANA WISMOYO/RISYA MAULIDA/
TANDY MACKENZIE/LUKMAN ADHITAMA LISTYOHADI

ACCOUNT MANAGER :

TOPAN DWITOMO

ACCOUNT EXECUTIVE :

NURUL KOMAR S

SENIOR MANAGER :

INTAN ASMARA DEWI

MANAGER :

FRANSISCA FILDAWANI GULO

AGENCY PRODUCER :

ISKANDAR SIVA ABDULLAH/ALMER ANANDA WIWOHO/
EDWORLD JOHNY ANGSARI

POST-PRODUCTION COMPANY :

THECUTSHOP, JAKARTA

PRINT PRODUCTION COMPANY :

STUDIO 13, JAKARTA

PHOTOGRAPHER :

PAULUS

CULTURAL CONTEXT EXPLANATION :

WHEN IT COMES TO CONGRATULATING A WEDDING, SAYING THANK YOU OR SENDING CONDOLENCES, INDONESIANS HAVE ONE OF THE MOST UNIQUE GESTURE OF DOING IT. THEY EXPRESS IT BY SENDING A 2 X 1.5 METRES BOARD DECORATED WITH FLOWERS. THESE BOARDS ARE CALLED ‘KARANGAN BUNGA’. WITH OUR CAMPAIGN CONVEYING A MESSAGE OF APPRECIATION TOWARDS INDONESIAN BRANDS AND INDIVIDUALS WHO’VE MADE IT IN THE INTERNATIONAL LEVEL, KARANGAN BUNGA IS A PERFECT EXECUTION, AS IT IS COMMONLY KNOWN ARTWORK. WE THEN UTILISES THESE BOARDS, ONE OF THEM BY CREATING A GIANT KARANGAN BUNGA BILLBOARDS AROUND JAKARTA.

ENGLISH CONTEXT EXPLANATION :

THE BILLBOARDS DELIVERED THANK YOU MESSAGES TO LOCAL BRANDS WHO HAVE MADE THE NATION PROUD AND MADE IT GLOBALLY. BILLBOARD COPY TRANSLATIONS: THANK YOU TOLAK ANGIN WE ARE PROUD #OURCOUNTRYMENCAN MAKE INDONESIAN HERBAL DRINK GO GLOBAL THANK YOU KOPIKO WE ARE PROUD #OURCOUNTRYMENCAN MAKE INDONESIAN-MADE COFFEE CANDY POPULAR EVEN IN OUTER SPACE THANK YOU KAPAL API WE ARE PROUD #OURCOUNTRYMENCAN MAKE PEOPLE FROM 80 COUNTRIES DRINK AUTHENTIC INDONESIAN COFFEE