SUB CATEGORY :

LOTUS ROOTS

COMPANY ENTERING :

CJ WORX, BANGKOK

TITLE :

WATCH ME PROJECT

BRAND :

LINE TV

ADVERTISER :

LINE TV

AGENCY :

CJ WORX, BANGKOK

MANAGING DIRECTOR :

JINN POWPRAPAI

CHIEF CREATIVE OFFICER :

SAHARATH SAWADATIKOM

EXECUTIVE CREATIVE DIRECTOR :

SAHARATH SAWADATIKOM

CREATIVE DIRECTOR :

SAHARATH SAWADATIKOM/NATKANATE RUENGRUJMETHAKUL

COPYWRITER :

SUPACHAI PAKDEESRISAKDA

ART DIRECTOR :

SAHARATH SAWADATIKOM/NATKANATE RUENGRUJMETHAKUL/
PERAWICH CHAROENPHAN

ACCOUNT DIRECTOR :

ANANTANA LEPAICHIT

ACCOUNT MANAGER :

SORAVIT BURITED

STRATEGIC PLANNING DIRECTOR :

CHAWANA KEERATIYUTAMONKUL/JIPATTIKAL PANIKBUTR

STRATEGIC PLANNER :

THANYALAKS SANTHADYONT

PR PLANNER :

NAKAREEYA DUANGVISUT

GENERAL MANAGER :

CHAWANA KEERATIYUTAMONKUL

AGENCY PRODUCER :

BENJAWAN SENGTEE

MEDIA AGENCY :

SPORE BANGKOK, BANGKOK

MEDIA PLANNING DIRECTOR :

KHWANCHANOK POOCHAIWATTANANON

MEDIA PLANNER :

THANAKORN SANGCHAN

FILM PRODUCTION COMPANY :

SUNETA HOUSE, BANGKOK

DIRECTOR :

KOMSON YAMSHUEN

CINEMATOGRAPHER :

PAKORN SANEWONG NA AYUTHAYA/
PORAKOM PRATEEPMANOWONG/
VORAPON SUWANMANEE

GAFFER :

PHONGTHEP PHUSAWANG

ART DIRECTOR :

PORNCHAI CHEERANOON

MOCK UP :

WANUPONG KHAHOKEAW

PROPS MASTER :

SOMSAK WONGSRI

FILM PRODUCER :

CHANAPA PLOYARUNRUNG

PRODUCTION MANAGER :

NOK PIPATTUNGKUL

CAST :

CHOLTICHA THANYAJAROEN

STYLIST :

KLEDSINE TALA

EDITOR :

SARAWUT KAWEETHAMMAWONG

SPECIAL EFFECTS COMPANY :

NINE SIAM CO.,LTD., BANGKOK

SPECIAL DESIGNER :

KORAMID SANGKIRD

SOUND MIXER :

DANAI SUTHAMCHAREE

CULTURAL CONTEXT EXPLANATION :

CONSUMING ENTERTAINMENT IS ALREADY IN THE BLOOD OF THAI PEOPLE. THEY OBSESS TO WATCH ALL ENTERTAINMENT CONTENTS ON SMARTPHONES WHILE DOING OTHER ACTIVITIES. HOWEVER, SOMETIMES IT MAY NOT BE POSSIBLE TO BE FULLY ENGROSSED WITH THE EXPERIENCE. LINE TV DECIDED TO CHANNEL IN ON THE THAI HABIT OF WATCHING THEIR FAVORITE SHOWS ON SMARTPHONES. SO WE DESIGN GADGETS THAT CAN BLEND INTO THAI CULTURE SUCH AS SEASONING SET, WHICH HELPS THAIS ENJOY THEIR MEAL WHILE WATCHING SHOWS. NECK CUSHION, WHICH ENHANCES THAIS TO WATCH THEIR PROGRAMS ANYWHERE THEIR GO. FORTUNE LADY, A LITTLE STATUE WHICH THAI MERCHANTS BELIEVE SHE WILL BRING FORTUNE AND WEALTH TO THEM, ADAPTED HER INTO A GADGET THAT HELPS MERCHANTS TO ENJOY THEIR DRAMAS WHILE THEY ARE ON WORK TIME. EVEN WASH BASIN, WHICH HELPS THAI PEOPLE TO DO THEIR CHORES AND ALSO CAN ENJOY CONTENTS.

ENGLISH CONTEXT EXPLANATION :

WATCHING TV IS A BIG ISSUE IN THAILAND. LINE TV WANTS TO INCREASE THE NUMBER OF USERS ON SMARTPHONES. SO WE CREATE A NEW WAY WHICH CAN DRAW PEOPLE TO WATCH LINE TV. THEN LINE TV CAME UP WITH WATCH ME PROJECT, THE NEW WAYS TO HELP MORE PEOPLE TO WATCH THEIR FAVORITE SHOWS THROUGH THEIR SMARTPHONES VIA THE CUTTING-EDGE GADGETS SUCH AS, A SEASONING SET PHONE HOLDER, NECK CUSHION PHONE HOLDER, FORTUNE LADY PHONE HOLDER AND THE WASH BASIN PHONE HOLDER TO ENABLE THEM TO WATCH THEIR FAVORITE SHOWS REGARDLESS OF THE CIRCUMSTANCES, PLACE AND TIME! THE GADGETS HAVE BEEN GIVEN OUT MORE THAN 3,000 UNITS AMONG SHOPS AND VENDORS NATIONWIDE INCLUDING RESTAURANTS, FAMOUS FLEA MARKETS THROUGHOUT THE CITY SUCH AS THE OR TOR KOR MARKET, TRAIN MARKET AND CHATUCHAK MARKET IN ORDER TO MAKE CONVERSATION AROUND THE COUNTRY.