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  • SUB CATEGORY :
    MOBILE GAME
  • COMPANY ENTERING :
    WAT MEDIA PVT, MUMBAI
  • TITLE :
    #POWERLESSQUEEN
  • BRAND :
    PROJECT NANHI KALI
  • ADVERTISER :
    PROJECT NANHI KALI
  • AGENCY :
    WATCONSULT, MUMBAI
  • ENGLISH CONTEXT EXPLANATION :
    CHESS ORIGINATED IN INDIA IN THE 6TH CENTURY AND AS WE KNOW ‘QUEEN’ PLAYS A VITAL ROLE IN THE GAME OF CHESS, BUT TILL DATE, UNFORTUNATELY IN THE INDIAN SOCIETY THE ‘QUEENS’ ARE NOT ALLOWED THEIR BASIC RIGHT TO EDUCATION WHICH LEADS TO THEM BEING POWERLESS. WE CREATED THE WORLD'S FIRST DIGITAL CHESS GAME WITH A 'POWERLESS QUEEN'. IN THIS VERSION OF CHESS ONE PLAYER HAD TO PLAY WITH A POWERLESS QUEEN, I.E. A QUEEN WHO COULDN’T MOVE WHILE THE OTHER PLAYER HAS A POWERFUL QUEEN. QUEEN BEING THE MOST POWERFUL PIECE ON THE CHESSBOARD, #POWERLESSQUEEN WAS A METAPHOR FOR HOW WOMEN IN INDIA ARE TREATED AND RENDERED POWERLESS. THIS WAS ROLLED OUT AS A #POWERLESSQUEEN CHALLENGE ACROSS INDIA CHALLENGING PEOPLE TO TRY AND WIN. AS PEOPLE LOST, WE PROMPTED THEM TO DONATE TO THE CAUSE SO THAT THEY CAN EMPOWER A GIRL CHILD WITH EDUCATION.
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