SUB CATEGORY :

MOBILE APPLICATION & OTHER DOWNLOADABLE TOOLS

COMPANY ENTERING :

BBDO BANGKOK LTD, BANGKOK

TITLE :

PREDICT TO PREVENT

BRAND :

DEPRESSION AWARENESS CAMPAIGN

ADVERTISER :

SAMSUNG

AGENCY :

BBDO BANGKOK, BANGKOK

CREATIVE CHAIRMAN :

SUTHISAK SUCHARITTANONTA

CHIEF CREATIVE OFFICER :

SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT

EXECUTIVE CREATIVE DIRECTOR :

PITHA UDOMKANJANANAN/SUTHISAK SUCHARITTANONTA/
ANUWAT NITIPANONT

COPYWRITER :

VASINEE POUNGNGERN/MANAMAI RODPETCH/
SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT

ART DIRECTOR :

NATTAGORN THAIRATTANASUWAN/CHARNPANU SUCHAXAYA/
SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT

GROUP ACCOUNT DIRECTOR :

RUENGRAWEE LERTDEJDECHA

ACCOUNT DIRECTOR :

TANYAWAN WONGAPICHART

GROUP CLIENT SERVICE DIRECTOR :

TAKSINA VASARUCHAPONG

FILM PRODUCTION COMPANY :

KLACK FILM, BANGKOK

ENGLISH CONTEXT EXPLANATION :

THAI PEOPLE STILL DON'T KNOW THAT SOME GOOD INTENTION WORDS MIGHT DO HARM MORE THAN GOOD TO PEOPLE'S WITH DEPRESSIONS AND CAN AFFECT THEIR LIFE-CHANGING DECISIONS, SUCH AS SELF-HARM OR SUICIDE. PREDICT TO PREVENT IS AN APP THAT RECOMMENDS THE RIGHT WORDS TO SOMEONE WHO IS HURTING FROM DEPRESSION. INTRODUCING SAMSUNG PREDICT TO PREVENT – A KEYBOARD APP THAT RECOMMENDS THE RIGHT MIX OF WORDS TO USE WITH SOMEONE WHO IS HURTING FROM DEPRESSION. BY UTILISING THE PREDICTIVE TEXT FUNCTION, THE KEYBOARD DETECTS WORDS THAT CAN POTENTIALLY HURT PEOPLE AND RECOMMENDS A BETTER RESPONSE TO PREVENT THE READER FROM MISINTERPRETING THE MESSAGE, WHICH CAN HAVE A DAMAGING EFFECT ON THE READER; SUCH AS SELF-HARM OR SUICIDE. PREDICT TO PREVENT IS COMPATIBLE WITH EVERY MESSAGING APPLICATION AND THE KEYBOARD IS AVAILABLE IN ENGLISH AND THAI.

URL :

https://play.google.com/store/apps/details?id=com.onemoby.predictive