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  • SUB CATEGORY :
    USE OF TECHNOLOGY FOR MOBILE
  • COMPANY ENTERING :
    HAKUHODO INC., TOKYO
  • TITLE :
    BIRD HEARING TEST
  • BRAND :
    PANASONIC HEARING INSTRUMENTS
  • ADVERTISER :
    PANASONIC
  • AGENCY :
    HAKUHODO INC., TOKYO
  • EXECUTIVE CREATIVE DIRECTOR :
    YU KANENO/KAN ISHII
  • CREATIVE DIRECTOR :
    TATSUYA MASAKI/TATSURO MIURA
  • COPYWRITER :
    TAKESHI OGASAHARA/SHOTA KOJIMA/SHUN AKEDA
  • ART DIRECTOR :
    REKI HASHIMOTO
  • TECHNICAL DIRECTOR :
    HIROKAZU FUJIOKA (1-10, INC.)/
    YOSHIO IMAI (CREATORS GROUP MAC CO.,LTD.)
  • FRONT END ENGINEER :
    MASAYUKI HIRAO (1-10, INC.)/KAZUYOSHI KAWAKAMI (1-10, INC.)
  • BACK END ENGINEER :
    MASATO IMAMURA (1-10, INC.)
  • RESEARCH OFFICER :
    MUTSUYUKI UETA (JAPAN BIRD RESEARCH ASSOCIATION)
  • BIRD RESEARCHER :
    KAZUO KOYAMA (JAPAN BIRD RESEARCH ASSOCIATION)
  • DESIGNER :
    YASUYUKI NAKABAYASHI (1-10, INC.)
  • ACCOUNT DIRECTOR :
    TAKASHI FUJIOKA
  • ACCOUNT EXECUTIVE :
    ATSUNOBU TOYONAGA
  • PROJECT MANAGER :
    KOYU FUKUNAGA (1-10, INC.)/
    KOJI SHIBATA (CREATORS GROUP MAC CO.,LTD.)
  • PR DIRECTOR :
    AKIRA SASAMOTO (YOUTH PLANNING CENTER, INC.)
  • WEB PRODUCER :
    MASAYUKI SATO (CREATORS GROUP MAC CO.,LTD.)
  • PRODUCER :
    TOMOKO YOKOTA (1-10, INC.)/KENJI MARUYAMA (1-10, INC.)
  • WRITER :
    WAKANA SHIBUYA (CREATORS GROUP MAC CO.,LTD.)
  • EVENT PRODUCER :
    KENICHI YOSHIDA (TOKYO WONDER STUDIO)
  • FILM PRODUCTION COMPANY :
    GEEK PICTURES INC., TOKYO
  • DIRECTOR :
    KAZUHIKO HIRAMAKI
  • DRONE OPERATOR :
    SHOTA NISHIGUCHI (DDRONE)
  • FILM PRODUCER :
    GOKI NISHI/TOMOHIRO MORISHITA
  • PRODUCTION MANAGER :
    MASAAKI FUJIHARA
  • SOUND PRODUCE & MIXING :
    TAKUMI TOMA (LADER)
  • COMPOSER :
    LLLL
  • ENGLISH CONTEXT EXPLANATION :
    THE RAPID AGING OF THE POPULATION IS A MAJOR PROBLEM IN DEVELOPED NATIONS. THIS MAKES THE PROBLEM OF AGE-RELATED HEARING LOSS MORE ACUTE. ONE IN NINE PEOPLE HAS AGE-RELATED HEARING LOSS IN JAPAN, BUT AROUND HALF OF THEM ARE UNAWARE OF THE SYMPTOMS. THIS IS BECAUSE PEOPLE ARE UNWILLING TO SEE A DOCTOR JUST FOR A HEARING TEST. OUR CHALLENGE WAS TO HELP PEOPLE DETECT HEARING LOSS IN ITS EARLY STAGES.
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