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  • SUB CATEGORY :
    BEST USE OF AUDIO
  • COMPANY ENTERING :
    TAIYO KIKAKU CO.,LTD., TOKYO
  • TITLE :
    STAR LULLABY
  • BRAND :
    STAR FLYER
  • ADVERTISER :
    STAR FLYER INC.
  • AGENCY :
    HAKUHODO INC., TOKYO
  • EXECUTIVE CREATIVE DIRECTOR :
    TARO UMEMURA
  • CREATIVE DIRECTOR :
    YUYA TAKIGUCHI
  • ART DIRECTOR :
    KOICHI KOSUGI
  • TECHNICAL DIRECTOR :
    GENTA NAKAHARA
  • DESIGNER :
    NATSUKI AKANUMA
  • PR COMPANY :
    QUOD,LLC, TOKYO/MATERIAL INC., TOKYO
  • PR DIRECTOR :
    MASATOSHI NAKAGAWA/YURIKA HOTTA
  • PRODUCTION COMPANY :
    TAIYO KIKAKU CO., LTD., TOKYO
  • DIRECTOR :
    AKITO SAKAINO
  • DIGITAL DIRECTOR :
    TOMOAKI ENDO
  • CINEMATOGRAPHER :
    SADAKI MATSUDA (FREELANCE)
  • PRODUCER :
    YUTAKA TANAKA/TEPPEI OHNO
  • PRODUCTION MANAGER :
    RYOSUKE KONDO/RINA KIKUCHI/TAISHI FURUKAWA
  • WEB PRODUCTION COMPANY :
    HOMUNCULUS INC., TOKYO
  • WEB DESIGNER :
    YASUHIRO KIMURA
  • HTML AUTHOR :
    HIROSHI YAMANAKA
  • WEBGL DEVELOPER :
    RYO IKEDA (FREELANCE)
  • EDITOR :
    MINAMI YAHIRO/RINTARO KOZASA
  • SOUND PRODUCTION COMPANY :
    INVISIBLE DESIGNS LAB LTD., TOKYO
  • SOUND DESIGNER :
    YUI ONODERA
  • MIXER :
    AKARI TATSUMI/AYAMI FUJIWARA
  • SOUND PRODUCER :
    KENJIRO MATSUO
  • GENERATIVE MOTION GRAPHIC :
    SHINYA YOSHIDA (MONTBLANC PICTURES CO.,LTD.)
  • THE BRIEF :
    HOW COULD STAR FLYER, A SMALL JAPANESE AIRLINE, SET ITS SERVICE APART FROM ITS MAJOR COMPETITORS?
  • THE STRATEGY :
    BUSINESS PEOPLE WERE THE TARGET. ALTHOUGH WE WANTED TO PROVIDE NOISE CANCELLING HEADPHONES TO ALL PASSENGERS
    WHO CANNOT RELAX DUE TO LOUD NOISE IN THE CABIN, WE COULD NOT AFFORD THEM DUE TO BUDGET CONSTRAINTS.
  • THE EXECUTION :
    USING “FREQUENCY MASKING” TECHNOLOGY, WE PRODUCED THE WORLD’S FIRST MUSIC PROGRAM TURNING ROARING CABIN SOUNDS
    INTO A LULLABY WHOSE AUDIO FREQUENCY IS SIMILAR TO THAT OF CABIN NOISE. THE PROGRAM HAS BEEN AVAILABLE TO ALL PASSENGERS
    AS A COMPLIMENTARY IN-FLIGHT SERVICE.
  • THE RESULT :
    WE ACHIEVED YOY PASSENGER GROWTH OF 103.5%. WE ALSO LEARNT THAT LISTENING TO THE PROGRAM HELPED TO EASE THE SYMPTOMS OF PASSENGERS WHO EXPERIENCED PANIC ATTACKS. THE EPISODE HINTS
    AT NEW POTENTIAL FOR MUSIC IN THE MEDICAL FIELD.