SUB CATEGORY :

BEST USE OF PRINT/OUTDOOR & TRANSIT

COMPANY ENTERING :

THE NINE SHANGHAI, SHANGHAI

TITLE :

HANDHELD CONCERT

BRAND :

ROKID

ADVERTISER :

ROKID ME / THE PORTABLE SMART SPEAKER

AGENCY :

THE NINE SHANGHAI, SHANGHAI

CHIEF CREATIVE OFFICER :

JODY XIONG

COPYWRITER :

CANDY CHEN

ART DIRECTOR :

JODY XIONG

DESIGNER :

JODY XIONG

ACCOUNT EXECUTIVE :

TING XU/HAOTIAN JI

MEDIA AGENCY :

THE NINE SHANGHAI, SHANGHAI

DIRECTOR :

JODY XIONG

CINEMATOGRAPHER :

WEI LIU

EDITOR :

QINGXIANG TONG

POST PRODUCER :

NIKI XU

SCULPTOR :

QIANYIN WANG

SPECIAL EFFECTS COMPANY :

GWANTSI, SHANGHAI

SOUND DESIGNER :

KEVIN LI

THE BRIEF :

ROKID ME IS A HIGH-QUALITY PORTABLE SMART SPEAKER THAT SEEKS TO ATTRACT MORE CONSUMERS TO TAKE INTEREST IN THIS UNIQUE PRODUCT.

THE STRATEGY :

ROKID ME PRODUCES BEAUTIFUL SOUND QUALITY,AND CAN BE CONTROLLED FROM THE PALM OF THE HAND.

THE EXECUTION :

HANDHELD CONCERT IS THE FIRST OF ITS KIND.WE CREATED A HUGE POSTER OF 12 METERS BY 23 METERS. A THREE-DIMENSIONAL SCULPTED ARM FROM GIRL’S BODY IN THE POSTER FORMS A LARGE PALM-SHAPED STAGE.A DIVERSE GROUP OF MUSICIANS SUCCESSIVELY STEP ONTO
THE STAGE,THEIR SOUNDS RANGING FROM DEEP AND SOOTHING CELLO,
TO RAP FULL OF FIREPOWER,TO THE SOFT SWEETNESS OF TRADITIONAL KUNQU OPERA. THIS CONCERT PARALLELS THE CONCEPT OF ‘ROKID ME CAN BE PLAYED IN YOUR PALM EVERY DAY.’

THE RESULT :

THE PROJECT WAS HELD IN 9 CITIES INCLUDING SHANGHAI AND HANGZHOU. 1.5 MILLION PEOPLE EXPERIENCED THE CONCERTS. 690, 000 LIKES, SHARES AND COMMENTS. OVER 300 MEDIA COVERED THE CAMPAIGN. 38% INCREASE IN PURCHASES.