1 2
 
 
  • SUB CATEGORY :
    AMBIENT: LARGE SCALE
  • COMPANY ENTERING :
    THE NINE SHANGHAI, SHANGHAI
  • TITLE :
    HANDHELD CONCERT
  • BRAND :
    ROKID
  • ADVERTISER :
    ROKID ME / THE PORTABLE SMART SPEAKER
  • AGENCY :
    THE NINE SHANGHAI, SHANGHAI
  • CHIEF CREATIVE OFFICER :
    JODY XIONG
  • COPYWRITER :
    CANDY CHEN
  • ART DIRECTOR :
    JODY XIONG
  • DESIGNER :
    JODY XIONG
  • ACCOUNT EXECUTIVE :
    TING XU/HAOTIAN JI
  • DIRECTOR :
    JODY XIONG
  • CINEMATOGRAPHER :
    WEI LIU
  • EDITOR :
    QINGXIANG TONG
  • POST PRODUCER :
    NIKI XU
  • SCULPTOR :
    QIANYIN WANG
  • SPECIAL EFFECTS COMPANY :
    GWANTSI, SHANGHAI
  • SOUND DESIGNER :
    KEVIN LI
  • ENGLISH CONTEXT EXPLANATION :
    ROKID ME PRODUCES BEAUTIFUL SOUND QUALITY,AND CAN BE CONTROLLED FROM THE PALM OF THE HAND. HANDHELD CONCERT IS THE FIRST OF ITS KIND. WE CREATED A HUGE POSTER OF 12 METERS BY 23 METERS. A THREE-DIMENSIONAL SCULPTED ARM FROM GIRL’S BODY IN THE POSTER FORMS A LARGE PALM-SHAPED STAGE.A DIVERSE GROUP OF MUSICIANS SUCCESSIVELY STEP ONTO THE STAGE,THEIR SOUNDS RANGING FROM DEEP AND SOOTHING CELLO, TO RAP FULL OF FIREPOWER,TO THE SOFT SWEETNESS OF TRADITIONAL KUNQU OPERA. THIS CONCERT PARALLELS THE CONCEPT OF ‘ROKID ME CAN BE PLAYED IN YOUR PALM EVERY DAY.’